{"id":74,"date":"2019-03-29T10:01:56","date_gmt":"2019-03-29T09:01:56","guid":{"rendered":"https:\/\/www.influcom.fr\/magazine\/?p=74"},"modified":"2019-05-16T11:28:06","modified_gmt":"2019-05-16T09:28:06","slug":"le-marketing-automation-presentation-avantages","status":"publish","type":"post","link":"https:\/\/www.influcom.fr\/magazine\/marketing-digital\/le-marketing-automation-presentation-avantages\/","title":{"rendered":"Le marketing automation : pr\u00e9sentation &#038; avantages"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Si vous \u00e9voluez dans l&rsquo;univers du web et du digital, vos yeux se sont sans doute d\u00e9j\u00e0 pos\u00e9s sur le mot \u00ab marketing automation \u00bb. Tr\u00e8s en vogue en ce moment, ce proc\u00e9d\u00e9 marketing pr\u00e9sente de nombreux avantages pour les chefs d\u2019entreprise. Apr\u00e8s une pr\u00e9sentation de ce terme, nous vous pr\u00e9senterons les avantages du marketing automation. Imp\u00e9ratif pour les porteurs de projet qui souhaitent d\u00e9velopper leur entreprise et leurs taux de conversion, ce proc\u00e9d\u00e9 doit prendre une importance singuli\u00e8re dans vos actions digitales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le marketing automation, qu&rsquo;est-ce que c&rsquo;est ? <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour faire simple, le marketing\nautomation est un anglicisme qui signifie \u00ab&nbsp;automatisation du marketing&nbsp;\u00bb.\nEn clair, cela regroupe les m\u00e9thodes et les outils qui permettent d&rsquo;automatiser\ncertaines t\u00e2ches du marketing. Lorsque l&rsquo;on \u00e9voque le marketing automation, on\npense tout de suite \u00e0 l&rsquo;envoi d&#8217;email ou de SMS. Si ces exemples sont souvent\npr\u00e9f\u00e9r\u00e9s, ils ne repr\u00e9sentent pas non plus la\ntotalit\u00e9 des possibilit\u00e9s. Pr\u00e9sentant de\nnombreux int\u00e9r\u00eats (que nous verrons dans la prochaine partie), le marketing\nautomation impose tout de m\u00eame un travail de recherches cons\u00e9quent en amont,\ndes analyses et des optimisations\nconstantes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les diff\u00e9rents avantages du marketing automation pour votre site<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez lu le paragraphe pr\u00e9c\u00e9dent,\nvous vous \u00eates certainement rendu compte que le marketing automation pouvait pr\u00e9senter\nun r\u00e9el avantage pour votre entreprise. En plus d&rsquo;optimiser votre rendement, il\npeut vraiment vous permettre de vous d\u00e9marquer de la concurrence. Influcom,\nvotre <a href=\"https:\/\/www.influcom.fr\/\">agence digitale \u00e0 Lyon<\/a>, vous pr\u00e9sente trois avantages majeurs du marketing automation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ne laissez pas de place au hasard<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le marketing automation vous permet\nd&rsquo;envoyer des messages \u00e0 vos prospects \u00e0 des moments pr\u00e9cis. M\u00eame si cela demande du temps, notamment pour pr\u00e9parer les sc\u00e9narios\nou pour effectuer de l&rsquo;AB testing, cet investissement peut s\u2019av\u00e9rer tr\u00e8s\nrentable. En effet, une fois que vous avez trouv\u00e9 une formule gagnante, vous\nn&rsquo;aurez plus qu&rsquo;\u00e0 la programmer. Vous g\u00e9rerez donc vos leads efficacement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Un gain de temps non n\u00e9gligeable<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vous l&rsquo;avez compris, si vous\nprogrammez des campagnes pour g\u00e9rer vos leads, vous r\u00e9ussirez \u00e0 convertir des prospects de mani\u00e8re plus ou moins automatique.\nCette gestion automatis\u00e9e vous permettra de vous concentrer sur des t\u00e2ches\nmoins r\u00e9barbatives et moins ennuyantes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Des d\u00e9penses optimis\u00e9es<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dans toutes les entreprises et dans\ntous les secteurs, l&rsquo;un des enjeux des chefs d&rsquo;entreprise est d&rsquo;automatiser un\nmaximum de t\u00e2ches pour limiter ses d\u00e9penses. Le marketing automation est comme\nvous l&rsquo;aurez compris un excellent moyen d&rsquo;investir vos capitaux de mani\u00e8re rentable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le marketing automation vous int\u00e9resse\n? Demandez plus d&rsquo;informations \u00e0 <a href=\"https:\/\/www.influcom.fr\/strategie-digitale\/\">Influcom, votre agence marketing<\/a> \u00e0 Lyon 5.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;\u00e9quipe Influcom &#8211;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez la puissance du marketing automation pour votre entreprise.<\/p>\n","protected":false},"author":2,"featured_media":77,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-74","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le marketing automation : pr\u00e9sentation &amp; avantages<\/title>\n<meta name=\"description\" content=\"Vous souhaitez en apprendre plus sur le marketing automation ? Profitez de notre article et d\u00e9couvrez les avantages de cette technique.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.influcom.fr\/magazine\/marketing-digital\/le-marketing-automation-presentation-avantages\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le marketing automation : pr\u00e9sentation &amp; avantages\" \/>\n<meta property=\"og:description\" content=\"Vous souhaitez en apprendre plus sur le marketing automation ? Profitez de notre article et d\u00e9couvrez les avantages de cette technique.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.influcom.fr\/magazine\/marketing-digital\/le-marketing-automation-presentation-avantages\/\" \/>\n<meta property=\"og:site_name\" content=\"Influcom Mag\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-29T09:01:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-16T09:28:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.influcom.fr\/magazine\/wp-content\/uploads\/2019\/03\/turn-on-2933016_1280.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"616\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabien A.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabien A.\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.influcom.fr\\\/magazine\\\/marketing-digital\\\/le-marketing-automation-presentation-avantages\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.influcom.fr\\\/magazine\\\/marketing-digital\\\/le-marketing-automation-presentation-avantages\\\/\"},\"author\":{\"name\":\"Fabien A.\",\"@id\":\"https:\\\/\\\/www.influcom.fr\\\/magazine\\\/#\\\/schema\\\/person\\\/05358e2075942a3b5cb1207232aff2f1\"},\"headline\":\"Le marketing automation : pr\u00e9sentation &#038; avantages\",\"datePublished\":\"2019-03-29T09:01:56+00:00\",\"dateModified\":\"2019-05-16T09:28:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.influcom.fr\\\/magazine\\\/marketing-digital\\\/le-marketing-automation-presentation-avantages\\\/\"},\"wordCount\":494,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.influcom.fr\\\/magazine\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.influcom.fr\\\/magazine\\\/marketing-digital\\\/le-marketing-automation-presentation-avantages\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.influcom.fr\\\/magazine\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/turn-on-2933016_1280.jpg\",\"articleSection\":[\"Marketing digital\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.influcom.fr\\\/magazine\\\/marketing-digital\\\/le-marketing-automation-presentation-avantages\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.influcom.fr\\\/magazine\\\/marketing-digital\\\/le-marketing-automation-presentation-avantages\\\/\",\"url\":\"https:\\\/\\\/www.influcom.fr\\\/magazine\\\/marketing-digital\\\/le-marketing-automation-presentation-avantages\\\/\",\"name\":\"Le marketing automation : pr\u00e9sentation & avantages\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.influcom.fr\\\/magazine\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.influcom.fr\\\/magazine\\\/marketing-digital\\\/le-marketing-automation-presentation-avantages\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.influcom.fr\\\/magazine\\\/marketing-digital\\\/le-marketing-automation-presentation-avantages\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.influcom.fr\\\/magazine\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/turn-on-2933016_1280.jpg\",\"datePublished\":\"2019-03-29T09:01:56+00:00\",\"dateModified\":\"2019-05-16T09:28:06+00:00\",\"description\":\"Vous souhaitez en apprendre plus sur le marketing automation ? 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