{"id":55,"date":"2019-03-18T17:15:26","date_gmt":"2019-03-18T16:15:26","guid":{"rendered":"https:\/\/www.influcom.fr\/magazine\/?p=55"},"modified":"2019-05-16T11:27:21","modified_gmt":"2019-05-16T09:27:21","slug":"creation-dun-e-commerce-reussir-son-projet","status":"publish","type":"post","link":"https:\/\/www.influcom.fr\/magazine\/web\/creation-dun-e-commerce-reussir-son-projet\/","title":{"rendered":"Cr\u00e9ation d\u2019un e-commerce : r\u00e9ussir son projet"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Avec l\u2019essor d\u2019Internet,\nnombreuses sont les personnes qui souhaitent lancer leur site web. Parmi les\nsolutions existantes, les e-commerces sont tr\u00e8s souvent privil\u00e9gi\u00e9s. Quand on\nsait que plus de 85% des internautes ont achet\u00e9 en ligne en 2018, on comprend\npourquoi cette solution fait r\u00eaver des milliers de porteurs de projet. Pour\nrappel, un site e-commerce est une plateforme web qui propose aux internautes\ndes produits \u00e0 vendre. Le paiement et la commande se font directement sur la\nboutique en ligne. Souvent aveugl\u00e9es par l\u2019app\u00e2t du gain, certaines personnes\noublient des choses fondamentales pour que leur site fonctionne. D\u00e9couvrez gr\u00e2ce\n\u00e0 Influcom, <a href=\"https:\/\/www.influcom.fr\/agence-web\/\">agence web \u00e0 Lyon<\/a>, les 3 pierres angulaires d\u2019un\nprojet e-commerce et mettez toutes les chances de votre c\u00f4t\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1- Un outil\nperformant<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avant toute chose, comme pour n\u2019importe quel site Internet, vous devrez imaginer, concevoir et g\u00e9rer un outil performant. Cette premi\u00e8re \u00e9tape doit \u00eatre la base de votre projet digital. Sans un outil performant, votre e-commerce pourra par exemple pr\u00e9senter des bugs li\u00e9s au paiement des commandes. Un tel dysfonctionnement mettrait en p\u00e9ril votre entreprise. Si certaines solutions comme Wix peuvent permettre de concevoir un site Internet sans comp\u00e9tence sp\u00e9cifique, nous vous recommandons de faire appel \u00e0 un professionnel. En effet, ce dernier pourra vous d\u00e9velopper des fonctionnalit\u00e9s sp\u00e9cifiques et vous profiterez de garanties professionnelles. Attention tout de m\u00eame \u00e0 s\u00e9lectionner un partenaire reconnu, comp\u00e9tent et fiable. Influcom, agence digitale not\u00e9e 5\/5 sur Google, vous accompagne dans la <a href=\"https:\/\/www.influcom.fr\/creation-site-web\/\">cr\u00e9ation de votre site web<\/a>. <a href=\"https:\/\/www.influcom.fr\/contactez-nous\/\">Contactez-nous<\/a> pour \u00e9changer sur votre projet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2- Une exp\u00e9rience\nutilisateur (UX) agr\u00e9able <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Souvent oubli\u00e9e par les\nporteurs de projets, l\u2019exp\u00e9rience utilisateur rev\u00eat deux int\u00e9r\u00eats majeurs. D\u2019abord,\nune bonne exp\u00e9rience vous permet d\u2019augmenter votre taux de conversion (c\u2019est-\u00e0-dire\nle nombre de commandes par rapport au nombre de visites sur votre site web).\nEnsuite, cela vous permet de vous d\u00e9marquer de la concurrence. Souvent r\u00e9alis\u00e9s\ndans des environnements tr\u00e8s concurrentiels, les e-commerces doivent donner\nconfiance et envie aux internautes. Sans quoi ces derniers feront leurs\ncommandes sur le site web de votre concurrent. Pour rappel, l\u2019UX correspond \u00e0 l\u2019ensemble\ndes actions mises en place pour que l\u2019utilisateur se sente bien, que sa visite\nsoit agr\u00e9able, et qu\u2019il ait envie d\u2019interagir avec le site.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3- N\u2019oubliez pas\nde travailler la visibilit\u00e9 de votre e-commerce<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avoir un beau site web c\u2019est\nbien, mais sans visites cela revient \u00e0 avoir une belle vitrine dans une ruelle\nd\u00e9serte\u2026 Pas facile d\u2019imaginer une entreprise prosp\u00e8re dans ces conditions. De\nnombreuses options efficaces comme le SEO, le SEA, le SMO existent. Elles vous\npermettront de d\u00e9velopper votre visibilit\u00e9. En tant que chef de projet, vous\ndevez trouver les leviers efficaces par rapport \u00e0 votre activit\u00e9. N\u2019oubliez\npas, l\u2019objectif est d\u2019attirer des gens qualifi\u00e9s sur votre site Internet. En\neffet, ne sous-estimez pas l\u2019importance de la qualification de votre audience.\nPour filer notre m\u00e9taphore du magasin, vous viendrait-il \u00e0 l\u2019esprit de\npromouvoir des produits pour les s\u00e9niors dans un quartier tr\u00e8s \u00e9tudiant ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous souhaitez \u00eatre accompagn\u00e9 par une <a href=\"https:\/\/www.influcom.fr\/strategie-digitale\/\">agence marketing \u00e0 Lyon<\/a> pour d\u00e9velopper la visibilit\u00e9 de votre site Internet de mani\u00e8re efficace ? <a href=\"https:\/\/www.influcom.fr\/contactez-nous\/\">Contactez-nous<\/a>\u2026 Nous adorons parler des projets de nos futurs clients. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019\u00e9quipe Influcom &#8211; <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vous souhaitez lancer votre e-commerce ? Lisez cet article avant pour \u00e9viter les d\u00e9convenues !<\/p>\n","protected":false},"author":2,"featured_media":61,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,2],"tags":[],"class_list":["post-55","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cr\u00e9ation d\u2019un e-commerce : r\u00e9ussir son projet<\/title>\n<meta name=\"description\" content=\"Vous souhaitez lancer un site e-commerce ? 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