{"id":359,"date":"2019-12-30T10:00:00","date_gmt":"2019-12-30T09:00:00","guid":{"rendered":"https:\/\/www.influcom.fr\/magazine\/?p=359"},"modified":"2019-12-23T11:08:19","modified_gmt":"2019-12-23T10:08:19","slug":"pourquoi-lexperience-utilisateur-sera-essentielle-en-2020","status":"publish","type":"post","link":"https:\/\/www.influcom.fr\/magazine\/marketing-digital\/pourquoi-lexperience-utilisateur-sera-essentielle-en-2020\/","title":{"rendered":"Pourquoi l\u2019exp\u00e9rience utilisateur sera essentielle en 2020"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Chez Influcom, pour \u00eatre toujours au top, nous assurons un gros travail de veille des m\u00e9dias. D&rsquo;ailleurs, il y a quelques jours, nous sommes tomb\u00e9s sur cette d\u00e9claration de&nbsp;<a href=\"https:\/\/www.blogdumoderateur.com\/tendances-seo-2020\/\">Fabien Bougault, consultant SEO&nbsp;<\/a>: \u00ab\u20092020 sera l\u2019ann\u00e9e de l\u2019exp\u00e9rience\u2009\u00bb. Influcom,&nbsp;<a href=\"https:\/\/www.influcom.fr\/\"><strong>agence digitale \u00e0 Lyon<\/strong><\/a>, a&nbsp;d\u00e9cid\u00e9 de vous expliquer pourquoi l\u2019exp\u00e9rience utilisateur sera essentielle dans le monde du web&nbsp;en 2020.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L\u2019exp\u00e9rience utilisateur est de plus en plus scrut\u00e9e par Google<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour atteindre la 1<sup>re<\/sup>&nbsp;page de Google, la lutte est f\u00e9roce. Il est r\u00e9volu, le temps o\u00f9 il suffisait de produire en masse des articles optimis\u00e9s, ou d\u2019acheter des liens sur des sites plus ou moins douteux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plus Google gagne en puissance, plus il veut capter l\u2019internaute d\u2019un bout \u00e0 l\u2019autre de la cha\u00eene de valeur. En clair, l\u2019objectif de Google, c\u2019est de&nbsp;<strong>maintenir l\u2019internaute dans son \u00e9cosyst\u00e8me<\/strong>&nbsp;d\u2019un bout \u00e0 l\u2019autre de la navigation.<br>Depuis la recherche sur Google jusqu\u2019au moment du paiement, la firme de Mountain View veut vous happer \u00e0 chaque \u00e9tape.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais pour que cela soit possible, la machine ou l\u2019interface doit se faire oublier. Votre&nbsp;<strong>navigation doit \u00eatre parfaitement fluide<\/strong>. Il faut \u00e9viter \u00e0 tout prix les popups intrusifs, les informations difficiles \u00e0 trouver, ou les boutons impossibles \u00e0 cliquer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voil\u00e0 pourquoi Google ne cesse de perfectionner ses algorithmes, pour privil\u00e9gier toujours plus les sites qui offrent&nbsp;<strong>la meilleure exp\u00e9rience utilisateur<\/strong>. En anglais, c\u2019est ce qu\u2019on appelle l\u2019UX (User Experience).&nbsp; &nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L\u2019UX, le pilier essentiel pour convertir et fid\u00e9liser vos clients<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mais il existe une autre tr\u00e8s bonne raison de se soucier de l\u2019UX en 2020&nbsp;: la rentabilit\u00e9 ! &nbsp;Attirer les internautes sur son site reste bien s\u00fbr une \u00e9tape incontournable. Mais si vous ne transformez pas ce trafic en prospects qualifi\u00e9s, puis en clients&#8230; il ne vous rapporte rien.<br>Or, une&nbsp;<strong>navigation intuitive<\/strong>&nbsp;augmente le temps pass\u00e9 par l\u2019internaute sur votre site. Et plus l\u2019internaute se sent familier avec votre marque, plus vous avez de chance de le convertir en client et de le fid\u00e9liser.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En 2020, il sera plus que jamais n\u00e9cessaire de se soucier de l\u2019exp\u00e9rience utilisateur. Donnez envie de venir et de revenir sur votre site&nbsp;! D&rsquo;ailleurs, vous devez surveiller chaque d\u00e9tail \u00e0 la loupe&nbsp;: l\u2019ergonomie g\u00e9n\u00e9rale du site, le design, la qualit\u00e9 des contenus, l\u2019organisation des menus, le parcours d\u2019achat, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les plus avanc\u00e9s se pr\u00e9occuperont aussi de commande vocale et de r\u00e9alit\u00e9 augment\u00e9e.&nbsp;&nbsp;C\u2019est d\u00e9cid\u00e9, en 2020, vous voulez am\u00e9liorer l\u2019exp\u00e9rience utilisateur sur votre site web&nbsp;?&nbsp;Contactez Influcom, votre&nbsp;<strong><a href=\"https:\/\/www.influcom.fr\/agence-web\/\">agence web \u00e0 Lyon.<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Influcom &#8211;<\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\">Vous souhaitez&nbsp;<strong><a href=\"https:\/\/www.influcom.fr\/creation-site-web\/\">cr\u00e9er un site Internet<\/a><\/strong>&nbsp;? D\u00e9couvrez nos r\u00e9alisations sur notre site.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chez Influcom, pour \u00eatre toujours au top, nous assurons un gros travail de veille des<\/p>\n","protected":false},"author":2,"featured_media":360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pourquoi l\u2019exp\u00e9rience utilisateur sera essentielle en 2020<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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