{"id":337,"date":"2019-12-16T10:00:00","date_gmt":"2019-12-16T09:00:00","guid":{"rendered":"https:\/\/www.influcom.fr\/magazine\/?p=337"},"modified":"2019-12-04T17:28:01","modified_gmt":"2019-12-04T16:28:01","slug":"pourquoi-optimiser-la-vitesse-de-chargement-de-son-site","status":"publish","type":"post","link":"https:\/\/www.influcom.fr\/magazine\/web\/pourquoi-optimiser-la-vitesse-de-chargement-de-son-site\/","title":{"rendered":"Pourquoi optimiser la vitesse de chargement de son site\u00a0?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Vous travaillez sur votre nouveau site web, et vous pensez avoir fait attention \u00e0 tout&nbsp;: un design attrayant, de belles photos, et de nombreux articles optimis\u00e9s pour le SEO. <br>Toutefois, vous trouvez que votre site Internet ne g\u00e9n\u00e8re pas assez de prospects ?<br>Le probl\u00e8me vient peut-\u00eatre du <strong>temps de chargement de votre site<\/strong>. Influcom, <a href=\"https:\/\/www.influcom.fr\/agence-web\/\"><strong>agence web \u00e0 Lyon<\/strong><\/a>, vous explique pourquoi il est essentiel de le r\u00e9duire.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un site trop lent \u00e0 charger fait fuir les visiteurs<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 moins de consulter le site d\u2019Influcom depuis un monast\u00e8re bouddhiste, vous \u00eates probablement comme la plupart des internautes&nbsp;: press\u00e9, stress\u00e9 et satur\u00e9 d\u2019informations. Saviez-vous que nous lisons en moyenne 48&nbsp;000&nbsp;mots par jour&nbsp;?<br>Notre attention est en permanence sursollicit\u00e9e. Et c\u2019est encore pire lorsque nous naviguons sur un smartphone&nbsp;!<br> <br> Neil Patel, grand sp\u00e9cialiste du marketing digital, donne <a href=\"https:\/\/neilpatel.com\/blog\/loading-time\/\">quelques chiffres tr\u00e8s pr\u00e9cis<\/a>, qui font r\u00e9fl\u00e9chir&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>47&nbsp;% des utilisateurs veulent un temps de chargement inf\u00e9rieur \u00e0 3&nbsp;secondes.<\/li><li>40&nbsp;% d\u2019entre eux quittent un site qui met plus de 3&nbsp;secondes \u00e0 appara\u00eetre.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 l\u2019inverse, si votre site charge rapidement, l\u2019exp\u00e9rience utilisateur s\u2019am\u00e9liore, et votre taux de rebond diminue. <br>On consid\u00e8re aujourd\u2019hui que pour esp\u00e9rer un trafic satisfaisant<strong>, le temps de chargement d\u2019un site doit \u00eatre inf\u00e9rieur \u00e0 2&nbsp;secondes.<\/strong><br> L\u2019explication est tr\u00e8s simple. Quand l\u2019internaute passe facilement d\u2019une page \u00e0 l\u2019autre, le nombre de pages vues par session augmente. Et, vos chances de le <strong>convertir en client<\/strong> aussi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un temps de chargement trop long handicape votre classement dans les r\u00e9sultats de Google<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cela surprend parfois les clients de notre <a href=\"https:\/\/www.influcom.fr\">agence digitale \u00e0 Lyon<\/a> qui n\u2019avaient pas approfondi la question du r\u00e9f\u00e9rencement. <br>Mais votre site re\u00e7oit aussi une autre cat\u00e9gorie de \u00ab&nbsp;visiteurs&nbsp;\u00bb, dont le passage peut avoir de s\u00e9rieuses cons\u00e9quences. Google envoie en effet des robots, les Googlebots, parcourir r\u00e9guli\u00e8rement les pages de votre site pour les indexer. Pour satisfaire les internautes, Google a bien s\u00fbr int\u00e9r\u00eat \u00e0 mettre en avant dans ses r\u00e9sultats les sites qui fournissent la meilleure exp\u00e9rience utilisateur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais il y a une raison bien plus prosa\u00efque \u00e0 cette <strong>p\u00e9nalisation des sites lents<\/strong>. Un site trop lent \u00e0 charger est aussi plus long \u00e0 parcourir, et Google doit consommer plus de ressources pour <em>crawler<\/em> ses contenus. Voil\u00e0 pourquoi le temps de chargement est l\u2019un des nombreux crit\u00e8res de l\u2019algorithme de Google depuis&#8230; 2009&nbsp;!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez un doute sur les performances de votre site, n\u2019h\u00e9sitez pas \u00e0 utiliser certains outils de tests comme <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/?hl=fr\">Page Speed Insights<\/a>, ou \u00e0 nous demander conseil.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;\u00e9quipe Influcom &#8211;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vous travaillez sur votre nouveau site web, et vous pensez avoir fait attention \u00e0 tout&nbsp;:<\/p>\n","protected":false},"author":2,"featured_media":340,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pourquoi optimiser la vitesse de chargement de son site\u00a0?<\/title>\n<meta name=\"description\" content=\"Il est essentiel d&#039;optimiser le temps de chargement de votre site. 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