{"id":268,"date":"2019-11-25T10:00:36","date_gmt":"2019-11-25T09:00:36","guid":{"rendered":"https:\/\/www.influcom.fr\/magazine\/?p=268"},"modified":"2019-11-15T19:30:54","modified_gmt":"2019-11-15T18:30:54","slug":"5-raisons-de-refaire-son-site-internet","status":"publish","type":"post","link":"https:\/\/www.influcom.fr\/magazine\/non-classe\/5-raisons-de-refaire-son-site-internet\/","title":{"rendered":"5 raisons de refaire son site Internet"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Si la&nbsp;<a href=\"https:\/\/www.influcom.fr\/creation-site-web\/\"><strong>cr\u00e9ation d&rsquo;un site web<\/strong><\/a>&nbsp;est souhait\u00e9e par tous ceux qui lancent une entreprise, les dirigeants doivent veiller aux performances de leur outil tout au long de la vie de l&rsquo;entreprise. Le site Internet est un \u00e9l\u00e9ment central pour chaque entit\u00e9. Il repr\u00e9sente une vitrine pour l&rsquo;entreprise, il permet de v\u00e9hiculer les images de la soci\u00e9t\u00e9 et il est \u00e9galement au c\u0153ur de l&rsquo;acquisition digitale. En bref, il doit avoir toute votre attention. Vous devez veiller constamment \u00e0 ce qu&rsquo;il soit en phase avec vos objectifs. Influcom,&nbsp;<a href=\"https:\/\/www.influcom.fr\/\"><strong>agence digitale \u00e0 Lyon<\/strong><\/a>, vous pr\u00e9sente 5 raisons pour lesquelles vous devez penser \u00e0 refaire votre site Internet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1- Am\u00e9liorer le design de votre outil<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 l&rsquo;instar des v\u00eatements, le design est tr\u00e8s fortement soumis aux effets de mode. Et, cette volatilit\u00e9 entra\u00eene beaucoup d&rsquo;innovations. Il est donc difficile de rester longtemps \u00e0 la pointe de ce qui se fait. Si certaines&nbsp;<a href=\"https:\/\/www.influcom.fr\/agence-web\/\">agences web<\/a>&nbsp;parviennent \u00e0 produire des sites durables, les entreprises ont int\u00e9r\u00eat \u00e0 effectuer une refonte de leur site Internet de temps en temps pour proposer les tendances actuelles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2- Retravailler l&rsquo;image de l\u2019entreprise<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dans la lign\u00e9e du point pr\u00e9c\u00e9dent, la cr\u00e9ation d&rsquo;un site Internet permet de r\u00e9ajuster l&rsquo;image d&rsquo;une entreprise. Que ce soit pour repositionner son offre, ou transformer l&rsquo;entreprise, le site Internet est en premi\u00e8re ligne. Veillez donc \u00e0 ce que le site v\u00e9hicule toujours les valeurs de votre soci\u00e9t\u00e9. Nous vous conseillons de mener des r\u00e9flexions en amont de la cr\u00e9ation effective pour que ces derni\u00e8res influent sur votre outil.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3- Optimiser pour le r\u00e9f\u00e9rencement<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Outre la cr\u00e9ation de contenus et le netlinking, la qualit\u00e9 du site Internet est aussi d\u00e9terminante dans le bon positionnement sur les moteurs de recherche. Le mauvais r\u00e9f\u00e9rencement est \u00e9videmment une raison plus que valable de refaire un site. Alors, si vous voulez d\u00e9velopper votre visibilit\u00e9 organique, n&rsquo;h\u00e9sitez pas \u00e0 recr\u00e9er un&nbsp;outil plus performant.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4- Am\u00e9liorer vos taux de conversion<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;optimisation des taux de conversion est une ambition qui justifie \u00e0&nbsp;elle&nbsp;seule de travailler sur un nouvel outil. \u00c9ventuellement en collaboration avec des experts de l&rsquo;UX (User Experience), votre agence web sera en mesure de vous proposer un site qui convertira mieux vos visiteurs en prospects et en clients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5- Am\u00e9liorer sa s\u00e9curit\u00e9<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Enfin, \u00e0 une p\u00e9riode o\u00f9 la RGPD et la confidentialit\u00e9 des donn\u00e9es sont essentielles, l&rsquo;am\u00e9lioration de la s\u00e9curit\u00e9 de son site Internet peut justifier la cr\u00e9ation d&rsquo;un nouvel outil. Entourez-vous d&rsquo;experts en cybers\u00e9curit\u00e9 pour mener un projet de qualit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9videmment, la d\u00e9cision de cr\u00e9er un site Internet entra\u00eene de multiples autres interrogations. Quelle typologie de site s&rsquo;adapte le mieux au projet ? Faut-il utiliser&nbsp;<a href=\"https:\/\/www.influcom.fr\/magazine\/web\/wordpress-les-avantages-et-les-inconvenients-du-celebre-cms\/\">WordPress<\/a>&nbsp;? Tant de questions auxquelles il vous faudra r\u00e9pondre. Alors, n&rsquo;h\u00e9sitez pas \u00e0 nous contacter si vous avez besoin d&rsquo;aide.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;\u00e9quipe Influcom &#8211;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si la&nbsp;cr\u00e9ation d&rsquo;un site web&nbsp;est souhait\u00e9e par tous ceux qui lancent une entreprise, les dirigeants<\/p>\n","protected":false},"author":2,"featured_media":270,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 raisons de refaire son site Internet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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