{"id":258,"date":"2019-11-18T10:00:06","date_gmt":"2019-11-18T09:00:06","guid":{"rendered":"https:\/\/www.influcom.fr\/magazine\/?p=258"},"modified":"2019-11-09T14:37:04","modified_gmt":"2019-11-09T13:37:04","slug":"3-outil-a-connaitre-pour-elaborer-votre-strategie-seo","status":"publish","type":"post","link":"https:\/\/www.influcom.fr\/magazine\/marketing-digital\/3-outil-a-connaitre-pour-elaborer-votre-strategie-seo\/","title":{"rendered":"3 outil \u00e0 conna\u00eetre pour \u00e9laborer votre strat\u00e9gie SEO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Que ce soit en parall\u00e8le de&nbsp;<a href=\"https:\/\/www.influcom.fr\/creation-site-web\/\">la cr\u00e9ation de votre site Internet<\/a>&nbsp;ou juste apr\u00e8s la mise en ligne de ce dernier, vous vous poserez rapidement la question de l&rsquo;acquisition. On peut d\u00e9finir l&rsquo;acquisition digitale par le fait d&rsquo;attirer des prospects&nbsp;gr\u00e2ce \u00e0&nbsp;votre site Internet. Parmi les techniques digitales \u00e0 votre disposition, le SEO est l&rsquo;une des plus efficaces. M\u00eame si nous recommandons de travailler avec des professionnels pour obtenir des r\u00e9sultats optimaux, il n&rsquo;est pas impossible de&nbsp;vous&nbsp;positionner tout seul. Si vous \u00eates dans cette optique, la premi\u00e8re chose \u00e0 faire sera de d\u00e9finir pr\u00e9cis\u00e9ment votre strat\u00e9gie SEO. Influcom,&nbsp;<a href=\"https:\/\/www.influcom.fr\/\"><strong>agence digitale \u00e0 Lyon<\/strong><\/a>, vous pr\u00e9sente 3 outils \u00e0 conna\u00eetre pour \u00e9laborer votre strat\u00e9gie SEO.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Google Keyword Planner<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9tenu par le plus c\u00e9l\u00e8bre moteur de recherche,&nbsp;<strong>Google Keyword Planner<\/strong>&nbsp;est sans doute l&rsquo;outil le plus puissant du march\u00e9. Google Keyword Planner permet notamment de conna\u00eetre le nombre de recherche par mois sur les mot-cl\u00e9s cibl\u00e9s. Cet outil donne aussi des id\u00e9es de nouveaux mots-cl\u00e9s int\u00e9ressants. Loin d&rsquo;\u00eatre ennemi de ses int\u00e9r\u00eats, Google peut imposer quelques restrictions dans certains cas. Par exemple,&nbsp;il faut se cr\u00e9er un compte sur Google Ads (service d&rsquo;annonces publicitaires de Google) pour acc\u00e9der \u00e0 l&rsquo;outil. Il faut avoir des campagnes publicitaires actives pour obtenir des donn\u00e9es pr\u00e9cises&nbsp;sur le nombre de&nbsp;recherches. M\u00eame si les donn\u00e9es sont fiables, il ne faut pas oublier que cet outil a \u00e9t\u00e9 pr\u00e9vu pour le SEA. D&rsquo;autres outils comme Ubersuggest apportent des compl\u00e9ments int\u00e9ressants.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ubersuggest<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Outil rachet\u00e9 par Neil Patel, l&rsquo;un des plus c\u00e9l\u00e8bres r\u00e9f\u00e9renceurs du monde, Ubersuggest est tr\u00e8s utilis\u00e9 par les professionnels du SEO. Un peu moins pr\u00e9cis que son principal concurrent, Ubersuggest permet d&rsquo;obtenir une id\u00e9e de la concurrence d&rsquo;un mot-cl\u00e9 d&rsquo;un point de vue SEO contrairement \u00e0 Google Keyword Planner. Il permet \u00e9galement d&rsquo;acc\u00e9der \u00e0 des donn\u00e9es pr\u00e9cises gratuitement. Toutefois, victime de son succ\u00e8s, il n&rsquo;est pas rare que le site pr\u00e9sente des bugs ou qu&rsquo;il ne fonctionne pas correctement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Yooda Insight<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Enfin, dans un autre registre, Yooda Insight peut vous aider \u00e0 d\u00e9finir votre strat\u00e9gie. Yooda Insight vous permet d&rsquo;acc\u00e9der facilement \u00e0 la strat\u00e9gie de vos concurrents. M\u00eame si les estimations manquent parfois de justesse, cet outil sera tr\u00e8s utile pour savoir si vos concurrents travaillent leur r\u00e9f\u00e9rencement et la strat\u00e9gie mise en place.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour conclure, il est important de pr\u00e9ciser que la strat\u00e9gie SEO (la d\u00e9finition des mots-cl\u00e9s sur lesquels se r\u00e9f\u00e9rencer) se base sur plusieurs crit\u00e8res : la qualification des requ\u00eates, le nombre de requ\u00eates, et la concurrence. Rapprochez-vous de notre&nbsp;<a href=\"https:\/\/www.influcom.fr\/agence-marketing\/\">agence marketing<\/a>&nbsp;pour d\u00e9finir une strat\u00e9gie SEO pertinente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;\u00e9quipe Influcom &#8211;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"text-align:right\">Un projet de cr\u00e9ation de sites ? Contactez Influcom, votre&nbsp;<a href=\"https:\/\/www.influcom.fr\/agence-web\/\"><strong>agence web \u00e0 Lyon<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Que ce soit en parall\u00e8le de&nbsp;la cr\u00e9ation de votre site Internet&nbsp;ou juste apr\u00e8s la mise<\/p>\n","protected":false},"author":2,"featured_media":260,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 outil \u00e0 conna\u00eetre pour \u00e9laborer votre strat\u00e9gie SEO<\/title>\n<meta name=\"description\" content=\"Vous souhaitez lancer une strat\u00e9gie SEO pour que votre site internet soit visible ? D\u00e9couvrez les 3 outils \u00e0 conna\u00eetre pour \u00e9laborer une strat\u00e9gie efficace.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.influcom.fr\/magazine\/marketing-digital\/3-outil-a-connaitre-pour-elaborer-votre-strategie-seo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 outil \u00e0 conna\u00eetre pour \u00e9laborer votre strat\u00e9gie SEO\" \/>\n<meta property=\"og:description\" content=\"Vous souhaitez lancer une strat\u00e9gie SEO pour que votre site internet soit visible ? 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