{"id":253,"date":"2019-11-04T10:00:33","date_gmt":"2019-11-04T09:00:33","guid":{"rendered":"https:\/\/www.influcom.fr\/magazine\/?p=253"},"modified":"2019-10-25T16:55:47","modified_gmt":"2019-10-25T14:55:47","slug":"a-b-testing-une-technique-imparable-pour-optimiser-vos-performances","status":"publish","type":"post","link":"https:\/\/www.influcom.fr\/magazine\/marketing-digital\/a-b-testing-une-technique-imparable-pour-optimiser-vos-performances\/","title":{"rendered":"A\/B Testing : Une technique imparable pour optimiser vos performances"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u00c9galement appel\u00e9 \u00ab\u00a0split testing\u00a0\u00bb, ou encore \u00ab\u00a0split URL Testing\u00a0\u00bb, l&rsquo;A\/B testing est une technique tr\u00e8s utilis\u00e9e par les sp\u00e9cialistes du marketing. Avec cette technique, l&rsquo;objectif est d&rsquo;augmenter le nombre de leads et m\u00eame directement les ventes. Influcom,&nbsp;<a href=\"https:\/\/www.influcom.fr\/\"><strong>agence digitale \u00e0 Lyon<\/strong><\/a>, vous pr\u00e9sente aujourd&rsquo;hui un concept qui pourrait r\u00e9volutionner votre activit\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A\/B Testing : Pr\u00e9sentation d&rsquo;un concept disruptif<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;objectif de l&rsquo;A\/B testing est simple : il doit permettre d&rsquo;augmenter les performances \u00ab\u00a0commerciales\u00a0\u00bb d&rsquo;une entreprise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Concr\u00e8tement, pour faire de l&rsquo;A\/B testing,\u00a0<strong>il faut cr\u00e9er 2 pages identiques \u00e0 un d\u00e9tail pr\u00e8s<\/strong>. En faisant varier un seul \u00e9l\u00e9ment, et en analysant le trafic envoy\u00e9 sur les diff\u00e9rentes URL, on peut facilement \u00e9valuer l&rsquo;option qui fonctionne le mieux. Trois \u00e9l\u00e9ments sont essentiels pour que l&rsquo;A\/B testing puisse commencer : du trafic, 2 pages quasiment identiques et des outils pour analyser le trafic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Afin d&rsquo;\u00e9valuer les r\u00e9sultats de mani\u00e8re fiable, il vaut mieux ne modifier qu&rsquo;un \u00e9l\u00e9ment par page. En vous imposant cette r\u00e8gle, les conclusions que vous tirerez de vos tests seront plus pr\u00e9cises et surtout plus justes. Il est aussi important que la quantit\u00e9 du trafic envoy\u00e9 soit \u00e9gale sur les 2 pages. De m\u00eame, les caract\u00e9ristiques des trafics doivent \u00eatre similaires.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Toutefois, l&rsquo;A\/B testing pr\u00e9sente certains inconv\u00e9nients. Il faut garder \u00e0 l&rsquo;esprit que cela demande beaucoup de temps, car il faut tester les \u00e9l\u00e9ments un par un pour obtenir des r\u00e9sultats pleinement exploitables. \u00c9videmment, nous vous conseillons de commencer par les \u00e9l\u00e9ments principaux de votre page : accroche, slogan, image principale&#8230;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"text-align:center\"><strong>Selon la conception de votre site Internet, la mise en place de l&rsquo;A\/B testing peut-\u00eatre plus ou moins facile. Rapprochez-vous de votre\u00a0<\/strong><a href=\"https:\/\/www.influcom.fr\/agence-web\/\"><strong>agence web<\/strong><\/a><strong>\u00a0pour mettre en place vos tests.<\/strong><\/h3>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O\u00f9 utiliser l&rsquo;A\/B Testing<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;utilit\u00e9 de l&rsquo;A\/B testing ne se limite pas au site Internet. En fait, on peut s&rsquo;en servir tout au long du parcours utilisateur. Sur les r\u00e9seaux sociaux, sur vos sites et m\u00eame sur vos newsletters, utilisez cette technique d&rsquo;optimisation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les objectifs peuvent aussi \u00eatre multiples. Que ce soit pour augmenter le taux de clics sur les publicit\u00e9s, inciter les visiteurs de votre site \u00e0 vous contacter, ou pour d&rsquo;autres actions, l&rsquo;A\/B Testing est tr\u00e8s fr\u00e9quemment utile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comme vous le savez, si l&rsquo;A\/B testing influe sur la r\u00e9ussite d&rsquo;un projet, de nombreuses autres composantes sont importantes. Parmi ces derni\u00e8res, la question de la\u00a0<a href=\"https:\/\/www.influcom.fr\/creation-site-web\/\">cr\u00e9ation de votre site web<\/a>, pierre angulaire d&rsquo;un projet web, est centrale&#8230; Faites vous accompagner par des prestataires de qualit\u00e9 pour mettre toutes les chances de votre c\u00f4t\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;\u00e9quipe Influcom &#8211;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c9galement appel\u00e9 \u00ab\u00a0split testing\u00a0\u00bb, ou encore \u00ab\u00a0split URL Testing\u00a0\u00bb, l&rsquo;A\/B testing est une technique tr\u00e8s<\/p>\n","protected":false},"author":2,"featured_media":255,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,2],"tags":[],"class_list":["post-253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A\/B Testing : Une technique imparable pour optimiser vos performances<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.influcom.fr\/magazine\/marketing-digital\/a-b-testing-une-technique-imparable-pour-optimiser-vos-performances\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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