{"id":235,"date":"2019-10-14T09:04:31","date_gmt":"2019-10-14T07:04:31","guid":{"rendered":"https:\/\/www.influcom.fr\/magazine\/?p=235"},"modified":"2019-10-05T09:13:46","modified_gmt":"2019-10-05T07:13:46","slug":"le-black-friday-une-opportunite-a-saisir-pour-les-entreprises","status":"publish","type":"post","link":"https:\/\/www.influcom.fr\/magazine\/actus\/le-black-friday-une-opportunite-a-saisir-pour-les-entreprises\/","title":{"rendered":"Le \u00ab Black Friday \u00bb : une opportunit\u00e9 \u00e0 saisir pour les entreprises !"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Arriv\u00e9 des \u00c9tats-Unis, le \u00ab\u00a0Black Friday\u00a0\u00bb a pris une nouvelle dimension au cours de ces derni\u00e8res ann\u00e9es en France. Les m\u00e9dias relaient d\u2019ailleurs de plus en plus l\u2019actualit\u00e9 autour de ces soldes exceptionnels. \u00c0 ce titre, vous avez peut-\u00eatre entendu parler de la somme record que Jeff Bezos, PDG d\u2019Amazon, avait r\u00e9ussi \u00e0 g\u00e9n\u00e9rer l\u2019an dernier. Aujourd\u2019hui, les chefs d\u2019entreprise doivent se servir du \u00ab\u00a0Black Friday\u00a0\u00bb pour d\u00e9velopper leur entreprise. Influcom, <a href=\"https:\/\/www.influcom.fr\">agence digitale \u00e0 Lyon<\/a>, vous pr\u00e9sente cette opportunit\u00e9. D\u00e9couvrez aussi les conditions \u00e0 respecter pour que cette journ\u00e9e soit rentable pour votre entreprise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le black Friday : pr\u00e9sentation et opportunit\u00e9s&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le \u00ab\u00a0Black Friday\u00a0\u00bb est toujours organis\u00e9 le lendemain du repas du jeudi de Thanksgiving. Aux \u00c9tats-Unis, c\u2019est un jour consacr\u00e9 aux soldes. Le \u00ab\u00a0Black Friday\u00a0\u00bb permet aussi aux entreprises de r\u00e9aliser souvent un important chiffre d\u2019affaires. Il faut cependant r\u00e9aliser un travail important en amont pour que cette journ\u00e9e soit une r\u00e9ussite. Repris par de nombreux sites web, les entreprises digitales tenteront de gonfler leurs ventes \u00e0 l\u2019occasion du Black Friday 2019 qui se tiendra le <strong>vendredi 29 novembre<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comment bien pr\u00e9parer son black Friday ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le black Friday est devenu le jour le plus vendeur en France devant le premier jour des soldes. Il rev\u00eat donc une importance cruciale pour les entreprises. Entre pr\u00e9paration, mise en place et suivi des performances, les actions \u00e0 r\u00e9aliser sont nombreuses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Bien pr\u00e9parer son \u00ab&nbsp;Black Friday&nbsp;\u00bb<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Avant de mettre en place certaines actions ou de suivre les performances, les entreprises doivent lister les produits ou les services qui feront l\u2019objet d&rsquo;une remise commerciale. Cela peut concerner des produits de fin de saison, des produits qui ne se vendent pas, ou m\u00eame des services per\u00e7us comme des \u00ab\u00a0produits d\u2019appel\u00a0\u00bb. Aussi, certains calculs seront obligatoires pour s&rsquo;assurer que le seuil de rentabilit\u00e9 sera atteint.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Communiquer autour de cet \u00e9v\u00e9nement<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois la premi\u00e8re \u00e9tape termin\u00e9e, il faudra mettre en place une strat\u00e9gie pour attirer de nouveaux clients. De nombreux leviers sont \u00e0 la disposition des entreprises pour rendre visible leurs remises : newsletter, r\u00e9seaux sociaux, mailing, pop up\u2026 <a href=\"https:\/\/www.influcom.fr\/strategie-digitale\/\">Consultez votre agence marketing<\/a> et <a href=\"https:\/\/www.influcom.fr\/agence-web\/\">votre agence web<\/a> pour conna\u00eetre les solutions \u00e0 votre disposition et pour mettre en place techniquement les options s\u00e9lectionn\u00e9es.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Suivre les performances<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois tous ces \u00e9l\u00e9ments mis en place, il faudra \u00e9tudier les performances et chercher des pistes pour am\u00e9liorer les r\u00e9sultats. En attendant, Influcom reste \u00e0 votre disposition pour vous accompagner dans la <a href=\"https:\/\/www.influcom.fr\/creation-site-web\/\">cr\u00e9ation de votre site Internet \u00e0 Lyon<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;\u00e9quipe Influcom &#8211;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Arriv\u00e9 des \u00c9tats-Unis, le \u00ab\u00a0Black Friday\u00a0\u00bb a pris une nouvelle dimension au cours de ces<\/p>\n","protected":false},"author":2,"featured_media":237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actus"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le \u00ab Black Friday \u00bb : une opportunit\u00e9 \u00e0 saisir pour les entreprises ! -<\/title>\n<meta name=\"description\" content=\"Jour le plus vendeur en France, le &quot;Black Friday&quot; repr\u00e9sente une opportunit\u00e9 pour les entreprises. 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