{"id":232,"date":"2019-10-07T18:08:44","date_gmt":"2019-10-07T16:08:44","guid":{"rendered":"https:\/\/www.influcom.fr\/magazine\/?p=232"},"modified":"2019-09-29T18:10:01","modified_gmt":"2019-09-29T16:10:01","slug":"3-techniques-marketing-a-tester-en-2020","status":"publish","type":"post","link":"https:\/\/www.influcom.fr\/magazine\/non-classe\/3-techniques-marketing-a-tester-en-2020\/","title":{"rendered":"3 techniques marketing \u00e0 tester en 2020"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Alors qu\u2019Internet est devenu sans doute le terrain le plus concurrentiel pour les entreprises fran\u00e7aises, les porteurs de projets ou les chefs d\u2019entreprise doivent redoubler de cr\u00e9ativit\u00e9 pour p\u00e9renniser leur structure et attirer de nouveaux prospects. Sans cela, ces derniers mettraient en p\u00e9ril leur soci\u00e9t\u00e9. Influcom,&nbsp;<a href=\"https:\/\/www.influcom.fr\/agence-web\/\">agence web<\/a>&nbsp;et marketing \u00e0 Lyon, vous pr\u00e9sente trois techniques \u00e0 tester pour attirer de nouveaux clients. \u00c9videmment, nous vous recommandons de vous faire accompagner par des professionnels comp\u00e9tents lors de l\u2019\u00e9laboration de votre strat\u00e9gie digitale. Ainsi, vous profiterez&nbsp;d\u2019exp\u00e9riences int\u00e9ressantes et vous obtiendrez&nbsp;des r\u00e9sultats plus rapidement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le Remarketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aussi appel\u00e9 \u00ab&nbsp;retargeting&nbsp;\u00bb par Google, le remarketing permet de transformer des prospects en clients de mani\u00e8re relativement efficace. Le remarketing consiste \u00e0 adresser un message \u00e0 quelqu\u2019un qui a effectu\u00e9 une action sur un site. Par exemple, si un utilisateur se rend sur votre site Internet, mais qu\u2019il n\u2019ach\u00e8te rien, le remarketing vous permet de lui r\u00e9envoyer un message pour l\u2019inciter \u00e0 acheter. En vous adressant \u00e0 une audience qualifi\u00e9e qui a d\u00e9j\u00e0 prouv\u00e9 un int\u00e9r\u00eat pour votre marque, vos produits ou vos services, vous augmentez vos chances de transformer vos visiteurs en prospects ou m\u00eame aux clients. Plusieurs entreprises permettent d\u2019effectuer du remarketing efficacement : Facebook, Google, etc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le \u00ab\u00a0Lookalike\u00a0\u00bb<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Comme le remarketing, la technique dite du \u00ab&nbsp;Lookalike&nbsp;\u00bb permet d\u2019\u00e9tudier, gr\u00e2ce \u00e0 des pixels, le comportement de vos internautes. Toutefois, le lookalike ne vous permet pas de vous adresser \u00e0 des internautes qui ont d\u00e9j\u00e0 visit\u00e9 votre site. En revanche, il permet d\u2019\u00e9tudier le profil de vos visiteurs que vous parvenez \u00e0 convertir. En cr\u00e9ant un profil type, vous communiquez aupr\u00e8s de personnes potentiellement int\u00e9ress\u00e9es par votre marque mais ne connaissant pas votre entreprise. Technique efficace pour une large majorit\u00e9 des activit\u00e9s, nous recommandons d\u2019utiliser le lookalike pour les activit\u00e9s sectoris\u00e9es. Avec cette technique aussi, de nombreuses solutions se sont d\u00e9velopp\u00e9es. Utilisez notamment Facebook pour mettre en place des campagnes efficaces.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L&rsquo;affiliation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nous avions d\u00e9j\u00e0 \u00e9tudi\u00e9 dans un pr\u00e9c\u00e9dent article, l\u2019affiliation. En vous cr\u00e9ant un r\u00e9seau de prescripteurs qualifi\u00e9s, vous allez \u00e9galement pouvoir augmenter votre visibilit\u00e9 aupr\u00e8s d\u2019un public susceptible d\u2019acheter vos services. L\u2019avantage de l\u2019affiliation, m\u00eame s\u2019il semble un petit peu plus risqu\u00e9 que le remarketing ou que le lookalike, r\u00e9side dans le fait que vous ne r\u00e9mun\u00e9rez les apporteurs d\u2019affaires que s\u2019il rapporte du chiffre d\u2019affaires. C\u2019est un point important qui vous permet de mieux contr\u00f4ler votre budget et donc de r\u00e9aliser d\u2019autres investissements en parall\u00e8le.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Influcom, votre&nbsp;<a href=\"https:\/\/www.influcom.fr\/strategie-digitale\/\">agence marketing \u00e0 Lyon<\/a>, vous recommande plusieurs choses. D\u2019abord, de travailler avec des professionnels comp\u00e9tents lorsque c\u2019est possible. Leur exp\u00e9rience leur savoir-faire et leur r\u00e9seau vous permettront certainement d\u2019obtenir de bons r\u00e9sultats plus rapidement. Ensuite, nous vous recommandons de bien garder en t\u00eate que le marketing qu\u2019il soit digital ou non, n\u2019est pas une science exacte. Il faut donc faire preuve de patience et tester de nombreux formats pour obtenir des r\u00e9sultats. \u00c0 ce titre, l\u2019AB testing peut permettre de mettre en place des campagnes marketing rentables. Enfin, au-del\u00e0 de ces techniques marketing, nous souhaitons vous rappeler qu\u2019il est essentiel de poss\u00e9der un outil qui favorise les conversions notamment gr\u00e2ce \u00e0 l\u2019exp\u00e9rience utilisateur. Votre site doit \u00e9galement r\u00e9pondre aux contraintes techniques de votre projet. Influcom vous accompagne dans votre projet de&nbsp;<a href=\"https:\/\/www.influcom.fr\/creation-site-web\/\">cr\u00e9ation de sites Web \u00e0 Lyon<\/a>. N\u2019h\u00e9sitez pas \u00e0 nous contacter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019\u00e9quipe Influcom &#8211;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alors qu\u2019Internet est devenu sans doute le terrain le plus concurrentiel pour les entreprises fran\u00e7aises,<\/p>\n","protected":false},"author":2,"featured_media":233,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 techniques marketing \u00e0 tester en 2020<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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