{"id":228,"date":"2019-09-30T08:44:36","date_gmt":"2019-09-30T06:44:36","guid":{"rendered":"https:\/\/www.influcom.fr\/magazine\/?p=228"},"modified":"2019-09-22T08:45:11","modified_gmt":"2019-09-22T06:45:11","slug":"quel-reseau-social-faut-il-utiliser","status":"publish","type":"post","link":"https:\/\/www.influcom.fr\/magazine\/non-classe\/quel-reseau-social-faut-il-utiliser\/","title":{"rendered":"Quel r\u00e9seau social faut-il utiliser ?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Avec l\u2019essor de Facebook, les r\u00e9seaux sociaux ont compl\u00e8tement boulevers\u00e9 nos vies. Apr\u00e8s les particuliers, les entreprises ont aussi envahi ces nouveaux espaces. Ces derni\u00e8res se sont notamment servies de ces nouvelles solutions pour se d\u00e9velopper. D&rsquo;ailleurs, les r\u00e9seaux sociaux comme Facebook, Instagram, ou Twitter sont des leviers puissants pour acqu\u00e9rir de nouveaux prospects.\u00a0<strong>Influcom,\u00a0<a href=\"https:\/\/www.influcom.fr\/\">agence digitale \u00e0 Lyon<\/a>,<\/strong>\u00a0vous propose un tour d\u2019horizon des cibles sur les diff\u00e9rents r\u00e9seaux sociaux. D\u00e9couvrez quel r\u00e9seau social utiliser pour atteindre\u00a0votre cible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Facebook<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lanc\u00e9 le 4 f\u00e9vrier 2004, Facebook est sans doute le r\u00e9seau social le plus populaire de tous. Bien loin de la plateforme propos\u00e9e par Mark Zuckerberg \u00e0 son lancement, Facebook propose aujourd\u2019hui de nombreux outils qui permettent de cibler tr\u00e8s pr\u00e9cis\u00e9ment une audience. Gr\u00e2ce \u00e0 sa r\u00e9gie publicitaire, chaque entreprise peut choisir de s\u2019adresser \u00e0 des personnes selon leur zone g\u00e9ographique, leur \u00e2ge, leur genre, ou m\u00eame\u00a0leur salaire. Alors qu\u2019il \u00e9tait tr\u00e8s utilis\u00e9 par les jeunes \u00e0 une \u00e9poque, Facebook a depuis beaucoup \u00e9volu\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On compte tout de m\u00eame 22 millions d\u2019utilisateurs actifs en France. 51 % de ces derniers sont de genre f\u00e9minin et 49 % de genre masculin. Contrairement au genre, les tranches d\u2019\u00e2ge qui utilisent Facebook sont plus disparates. Les 25-34 ans sont 9,8 millions \u00e0 utiliser Facebook. Les 18-24 et les 34-44 sont 7,4 millions \u00e0 utiliser le r\u00e9seau social.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Instagram<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lanc\u00e9 le 6 octobre 2010 et depuis rachet\u00e9 par Facebook, Instagram se diff\u00e9rencie par l\u2019importance que la plateforme accorde au visuel. Instagram semble aussi\u00a0s\u00e9duire une cible plus jeune que celle de Facebook. 41% des utilisateurs ont entre 16 et 24 ans. Instagram devrait donc \u00eatre privil\u00e9gi\u00e9 par les entreprises qui ciblent une audience relativement jeune. Toutefois, son succ\u00e8s ne s\u2019arr\u00eate pas \u00e0 cette population. En effet, 35% des utilisateurs ont entre 25 et 34 ans, 17% entre 35 et 44 ans, et 8% ont 45 ans et plus.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Twitter<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Assez peu utilis\u00e9 en France, Twitter n&rsquo;a pas la m\u00eame popularit\u00e9 ici que dans d\u2019autres pays. Les sp\u00e9cificit\u00e9s de ce r\u00e9seau doivent tout de m\u00eame pousser les marques \u00e0 \u00e9tudier cette opportunit\u00e9. Au niveau des statistiques, Twitter pr\u00e9sente des singularit\u00e9s. En effet, 55 % des utilisateurs sont des hommes et 45 % des utilisatrices sont des femmes. Les 16-24 ans sont majoritaires et repr\u00e9sentent 33% des utilisateurs. 25% des utilisateurs ont entre 35 et 44 ans. En plus de ces donn\u00e9es, d&rsquo;autres statistiques peuvent \u00eatre int\u00e9ressantes \u00e0 conna\u00eetre : 40% des utilisateurs fran\u00e7ais sont c\u00e9libataires, 25% sont mari\u00e9s, 36% des utilisateurs sont all\u00e9s \u00e0 l\u2019\u00e9cole jusqu\u2019\u00e0 18 ans. 19% ont un BTS ou Bac Pro et 29% un dipl\u00f4me universitaire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En plus de ces 3 r\u00e9seaux sociaux, les entreprises ont tout int\u00e9r\u00eat \u00e0 \u00e9tudier d\u2019autres options.\u00a0<strong>Influcom,\u00a0<a href=\"https:\/\/www.influcom.fr\/strategie-digitale\/\">agence marketing \u00e0 Lyon<\/a>,<\/strong>\u00a0vous encourage \u00e0 \u00e9tudier l&rsquo;opportunit\u00e9 d&rsquo;utiliser d&rsquo;autres r\u00e9seaux sociaux comme Snapchat ou encore Tik-Tok. Ces plateformes peuvent \u00eatre efficaces pour certaines cibles. N&rsquo;h\u00e9sitez pas \u00e0 vous rapprocher de professionnels comp\u00e9tents et capables de vous aider\u00a0\u00e0 obtenir efficacement plus de visibilit\u00e9 gr\u00e2ce aux r\u00e9seaux sociaux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>L\u2019\u00e9quipe Influcom \u2013 Agence digitale,&nbsp;<a href=\"https:\/\/www.influcom.fr\/agence-web\/\">agence web<\/a>&nbsp;et agence marketing&nbsp;<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avec l\u2019essor de Facebook, les r\u00e9seaux sociaux ont compl\u00e8tement boulevers\u00e9 nos vies. Apr\u00e8s les particuliers,<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-228","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quel r\u00e9seau social faut-il utiliser ?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.influcom.fr\/magazine\/non-classe\/quel-reseau-social-faut-il-utiliser\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quel r\u00e9seau social faut-il utiliser ?\" \/>\n<meta property=\"og:description\" content=\"Avec l\u2019essor de Facebook, les r\u00e9seaux sociaux ont compl\u00e8tement boulevers\u00e9 nos vies. 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