{"id":223,"date":"2019-09-23T09:33:04","date_gmt":"2019-09-23T07:33:04","guid":{"rendered":"https:\/\/www.influcom.fr\/magazine\/?p=223"},"modified":"2019-09-07T09:33:36","modified_gmt":"2019-09-07T07:33:36","slug":"inbound-marketing-tout-ce-quil-faut-savoir","status":"publish","type":"post","link":"https:\/\/www.influcom.fr\/magazine\/marketing-digital\/inbound-marketing-tout-ce-quil-faut-savoir\/","title":{"rendered":"Inbound Marketing : Tout ce qu&rsquo;il faut savoir"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En tant qu&rsquo;entrepreneur, vous avez peut-\u00eatre d\u00e9j\u00e0 entendu parler de l\u2019Inbound Marketing. Plus qu&rsquo;un ensemble de techniques, l&rsquo;Inbound Marketing pourrait \u00eatre vu comme une philosophie. En prenant \u00e0 contre-pied les techniques traditionnelles, l\u2019Inbound Marketing s\u2019impose comme un concept innovant et disruptif. Apr\u00e8s une pr\u00e9sentation d\u00e9taill\u00e9e, Influcom,&nbsp;<a href=\"https:\/\/www.influcom.fr\/\">agence digitale \u00e0 Lyon<\/a>, vous livrera quelques conseils pour r\u00e9ussir vos actions d\u2019inbound.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Inbound Marketing : pr\u00e9sentation d\u2019un concept disruptif<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Alors que dans certains cas, les entreprises cherchent \u00e0 attirer de nouveaux clients de mani\u00e8re directe et parfois intrusive, l&rsquo;inbound marketing base son efficacit\u00e9 sur un proc\u00e9d\u00e9 inverse. En effet, ce dernier a pour objectif de placer des entreprises \u00e0 des endroits o\u00f9 les prospects cherchent un service ou un produit qu&rsquo;elles proposent. C&rsquo;est une v\u00e9ritable solution alternative. Opter pour ce proc\u00e9d\u00e9 apporte \u00e9videmment de nombreux avantages. Parmi les plus int\u00e9ressants, on retrouve le fait de pouvoir g\u00e9n\u00e9rer de nouveaux leads de mani\u00e8re automatique. L\u2019inbound marketing permet aussi de pr\u00e9server son image de marque.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En laissant les clients venir de leur plein gr\u00e9, les entreprises obtiennent souvent un meilleur taux de conversion. Avec l&rsquo;inbound, les entreprises savent que les prospects recherchent une prestation qu&rsquo;elles proposent et qu&rsquo;ils ont une intention d&rsquo;achat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En plus de la strat\u00e9gie de contenus \u00e0 \u00e9laborer, une adaptation de son site Internet \u00e0 cette vision peut \u00eatre utile. C&rsquo;est notamment le cas pour g\u00e9rer automatiquement les prospects et les amener \u00e0 devenir clients. Influcom,&nbsp;<a href=\"https:\/\/www.influcom.fr\/agence-web\/\">agence web \u00e0 Lyon<\/a>, est \u00e0 votre disposition pour vous accompagner dans la mise en place technique de ces optimisations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Comment faire de l&rsquo;inbound marketing : exemples &amp; astuces<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour mener une campagne d&rsquo;Inbound Marketing efficace, vous devrez \u00e9videmment respecter certaines \u00e9tapes. D&rsquo;abord, il est imp\u00e9ratif d&rsquo;\u00e9laborer une strat\u00e9gie pertinente et d&rsquo;imaginer un plan pr\u00e9cis des actions \u00e0 mener. Ce dernier comprendra la s\u00e9lection des canaux. \u00c0 titre d&rsquo;exemple, le SEO est une discipline d&rsquo;Inbound Marketing tr\u00e8s efficace. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ensuite, il faudra mettre en place la strat\u00e9gie pour attirer de nouveaux prospects. En parall\u00e8le, il faudra travailler les pages de destination pour qu&rsquo;elles convertissent. Ces derni\u00e8res doivent inciter les visiteurs \u00e0 vous contacter. D\u00e8s que cela fonctionnera, un travail de suivi des performances et d&rsquo;optimisations devra \u00eatre men\u00e9. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Influcom,&nbsp;<a href=\"https:\/\/www.influcom.fr\/strategie-digitale\/\">agence marketing \u00e0 Lyon<\/a>, peut vous accompagner dans tous vos projets. N&rsquo;h\u00e9sitez pas \u00e0 nous contacter ou \u00e0 passer boire un caf\u00e9 dans notre agence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;\u00e9quipe Influcom &#8211;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En tant qu&rsquo;entrepreneur, vous avez peut-\u00eatre d\u00e9j\u00e0 entendu parler de l\u2019Inbound Marketing. Plus qu&rsquo;un ensemble<\/p>\n","protected":false},"author":2,"featured_media":224,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inbound Marketing : Tout ce qu&#039;il faut savoir<\/title>\n<meta name=\"description\" content=\"Plus qu&#039;un ensemble de techniques, l&#039;inbound marketing peut-\u00eatre vu comme une philosophie. 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