{"id":219,"date":"2019-09-16T12:04:29","date_gmt":"2019-09-16T10:04:29","guid":{"rendered":"https:\/\/www.influcom.fr\/magazine\/?p=219"},"modified":"2019-08-30T12:04:44","modified_gmt":"2019-08-30T10:04:44","slug":"affiliation-dans-quels-cas-lutiliser","status":"publish","type":"post","link":"https:\/\/www.influcom.fr\/magazine\/marketing-digital\/affiliation-dans-quels-cas-lutiliser\/","title":{"rendered":"Affiliation : Dans quels cas l’utiliser ?"},"content":{"rendered":"\n

\u00c0 l’heure o\u00f9 la concurrence est de plus en plus rude dans les diff\u00e9rents secteurs \u00e9conomiques, tout nouveau proc\u00e9d\u00e9 permettant de se d\u00e9marquer doit \u00eatre\u00a0\u00e9tudi\u00e9. L’affiliation, technique relativement m\u00e9connue, peut \u00eatre un levier de d\u00e9veloppement pour les\u00a0entreprises. En plus d’\u00eatre efficace d’un point de vue commercial, cette technique peut\u00a0accro\u00eetre la notori\u00e9t\u00e9 d’une marque. Apr\u00e8s un succinct rappel de ce qu’est l’affiliation, Influcom,\u00a0agence digitale \u00e0 Lyon<\/a>, vous pr\u00e9sentera les cas de figure dans lesquels ce\u00a0proc\u00e9d\u00e9\u00a0peut \u00eatre int\u00e9ressant.<\/p>\n\n\n\n

L’affiliation qu’est ce que c’est ?<\/strong><\/h2>\n\n\n\n

Technique marketing, l’affiliation est un proc\u00e9d\u00e9 qui permet \u00e0 un site marchand de proposer \u00e0 d’autres sites ou \u00e0 des marques affili\u00e9es la promotion de leurs produits ou de leurs services sur son site. Permettant de toucher un public qualifi\u00e9, l’affiliation peut aussi aider les entreprises \u00e0 diversifier leur business model viable. Il est donc possible d’utiliser l’affiliation en tant qu’annonceur et en temps qu\u2019\u00e9diteur.<\/p>\n\n\n\n

Utiliser l’affiliation en tant qu’annonceur<\/strong><\/h2>\n\n\n\n

De plus en plus appr\u00e9ci\u00e9e par les entreprises, cette technique a prouv\u00e9 son efficacit\u00e9. Parmi les\u00a0avantages qu’elle pr\u00e9sente, on retrouve notamment, le paiement\u00a0\u00e0 la commission. Syst\u00e8me souvent tr\u00e8s recherch\u00e9, le paiement \u00e0 la commission permet un contr\u00f4le des d\u00e9penses et souvent de meilleurs r\u00e9sultats. Ensuite, l’affiliation permet \u00e9galement d’offrir des r\u00e9mun\u00e9rations attractives aux partenaires. En choisissant de r\u00e9compenser les acteurs qui travaillent bien, les annonceurs\u00a0s’assurent de la motivation de ces derniers. Enfin, il faut\u00a0noter qu’il est de plus en plus facile de mettre en place une campagne d’affiliation. En effet, de nombreux nouveaux sites voient le jour et simplifient les rencontres. La plus grosse charge de travail est donc d’identifier les partenaires et de programmer les campagnes. La possibilit\u00e9 d’automatiser la g\u00e9n\u00e9ration de leads est \u00e9videmment un autre point positif.<\/p>\n\n\n\n

Influcom, agence marketing \u00e0 Lyon<\/a> est \u00e0 votre disposition pour vous aider \u00e0 lancer votre premi\u00e8re campagne d’affiliation.<\/p>\n\n\n\n

Utiliser l’affiliation en tant qu\u2019\u00e9diteur<\/strong><\/h2>\n\n\n\n

L’affiliation rev\u00eat \u00e9galement\u00a0d’autres int\u00e9r\u00eats. Par exemple, elle permet aux PME\/TPE de diversifier leurs revenus tout en offrant une exp\u00e9rience utilisateur plus riche \u00e0 leurs visiteurs, \u00e0 leurs prospects et \u00e0 leurs clients. En d\u00e9veloppant\u00a0un r\u00e9seau de partenaires qualifi\u00e9s et coh\u00e9rents avec votre activit\u00e9, l’affiliation pourrait bien contribuer au d\u00e9veloppement de\u00a0votre chiffre d’affaires. Attention, certains \u00e9l\u00e9ments\u00a0techniques devront \u00eatre pr\u00e9sents sur votre site pour que ce projet soit viable. Influcom,\u00a0agence web \u00e0 Lyon<\/a>\u00a0est \u00e0 votre disposition pour vous aider \u00e0 mener \u00e0 bien tous vos projets digitaux.<\/p>\n\n\n\n

L’\u00e9quipe Influcom –<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00c0 l’heure o\u00f9 la concurrence est de plus en plus rude dans les diff\u00e9rents secteurs<\/p>\n","protected":false},"author":2,"featured_media":220,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"\nAffiliation : Dans quels cas l'utiliser ?<\/title>\n<meta name=\"description\" content=\"Technique encore m\u00e9connue, l'affiliation rev\u00eat pourtant de nombreux int\u00e9r\u00eats pour les entreprises. 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