{"id":191,"date":"2019-09-09T10:00:29","date_gmt":"2019-09-09T08:00:29","guid":{"rendered":"https:\/\/www.influcom.fr\/magazine\/?p=191"},"modified":"2019-08-30T11:29:01","modified_gmt":"2019-08-30T09:29:01","slug":"le-dropshipping-en-2019-tout-ce-quil-faut-savoir","status":"publish","type":"post","link":"https:\/\/www.influcom.fr\/magazine\/marketing-digital\/le-dropshipping-en-2019-tout-ce-quil-faut-savoir\/","title":{"rendered":"Le dropshipping en 2019 : Tout ce qu&rsquo;il faut savoir"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Le dropshipping, que l&rsquo;on pourrait traduire de l&rsquo;anglais par \u00ab livraison directe \u00bb, est un mod\u00e8le de commercialisation reposant sur 3 interm\u00e9diaires : le vendeur, le fournisseur et le client. La principale diff\u00e9rence avec un site e-commerce classique est le fait que dans ce mod\u00e8le, le fournisseur exp\u00e9die lui-m\u00eame le produit. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si \u00e0 premi\u00e8re vue, le dropshipping promet des revenus all\u00e9chants, il ne faut pas sous-estimer les difficult\u00e9s du secteur. Il faudra donc faire preuve de rigueur et vous entourer des meilleurs professionnels pour r\u00e9ussir votre projet. Influcom,&nbsp;<a href=\"https:\/\/www.influcom.fr\/\">agence digitale \u00e0 Lyon<\/a>, a r\u00e9alis\u00e9 pour vous un diagnostic sur l&rsquo;\u00e9tat du dropshipping. D\u00e9couvrez \u00e9galement des astuces pour mener \u00e0 bien votre projet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00c9tat des lieux du dropshipping<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aux \u00c9tats-Unis, le dropshipping est une m\u00e9thode tr\u00e8s populaire. On estime qu&rsquo;outre-Atlantique, 40% des sites e-commerce sont bas\u00e9s sur ce mode de commercialisation. En revanche, en France les statistiques sont plus faibles. M\u00eame si les offres des fournisseurs se d\u00e9veloppent, il semblerait que le chiffre d\u2019affaires d\u00e9coulant du dropshipping soit bien inf\u00e9rieur \u00e0 celui g\u00e9n\u00e9r\u00e9 par le commerce classique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pourtant, le dropshipping est une technique int\u00e9ressante pour les entrepreneurs. Cette m\u00e9thode pr\u00e9sente deux grands avantages : pas de stock et peu d\u2019investissements. Si la promesse est belle, la m\u00e9thode n&rsquo;est pas sans risque. En cas d&rsquo;\u00e9chec, le dropshipping pourrait m\u00eame couter tr\u00e8s cher au vendeur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comme c&rsquo;est le fournisseur qui s&rsquo;occupe de la livraison, le vendeur n&rsquo;a aucun contr\u00f4le sur le retard ou sur les d\u00e9lais. En plus, certains produits des fournisseurs pourraient \u00eatre des contrefa\u00e7ons. Dans ce cas, vous auriez des probl\u00e8mes avec les douanes ou vous devriez g\u00e9rer l&rsquo;insatisfaction de vos clients. Comme les vendeurs disposent de peu de solutions pour g\u00e9rer les produits qu&rsquo;ils vendent, ils doivent choisir m\u00e9ticuleusement leurs fournisseurs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Les bonnes pratiques du Dropshipping<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9videmment avant de se lancer, il faut se former rigoureusement. Des offres gratuites et payantes sont disponibles sur Internet. Cependant pour \u00e9viter les escroqueries, nous vous conseillons de travailler avec des professionnels comp\u00e9tents et qualifi\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De plus, il est primordial de tester les produits que vous mettez en ligne. Cela pourrait permettre d&rsquo;\u00e9viter les contrefa\u00e7ons et de limiter l\u2019insatisfaction des clients. Par ailleurs, nous vous recommandons de tester plusieurs fournisseurs afin d&rsquo;\u00e9valuer leurs performances et de maximiser votre rentabilit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sinon, n&rsquo;oubliez pas de pr\u00e9voir une strat\u00e9gie pour rendre visible votre site. N&rsquo;h\u00e9sitez pas \u00e0 faire de la publicit\u00e9 sur les r\u00e9seaux sociaux comme Pinterest ou Facebook ou \u00e0 pr\u00e9voir une campagne Adwords. Influcom, votre&nbsp;<a href=\"https:\/\/www.influcom.fr\/strategie-digitale\/\">agence marketing \u00e0 Lyon<\/a>&nbsp;peut vous accompagner sur tous ces projets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour conclure, le dropshipping est risqu\u00e9, mais peut s&rsquo;av\u00e9rer fructueux si le projet est bien ma\u00eetris\u00e9. Pour les entrepreneurs qui souhaitent se lancer dans l&rsquo;aventure, il vaut mieux travailler avec des professionnels aguerris. Influcom,&nbsp;<a href=\"https:\/\/www.influcom.fr\/agence-web\/\">agence web \u00e0 Lyon<\/a>, peut vous aider dans la&nbsp;<a href=\"https:\/\/www.influcom.fr\/creation-site-web\/\">r\u00e9alisation de votre site web<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;\u00e9quipe Influcom &#8211;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le dropshipping, que l&rsquo;on pourrait traduire de l&rsquo;anglais par \u00ab livraison directe \u00bb, est un<\/p>\n","protected":false},"author":2,"featured_media":192,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le dropshipping en 2019 : Tout ce qu&#039;il 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