{"id":168,"date":"2019-07-21T09:20:13","date_gmt":"2019-07-21T07:20:13","guid":{"rendered":"https:\/\/www.influcom.fr\/magazine\/?p=168"},"modified":"2019-07-29T08:57:47","modified_gmt":"2019-07-29T06:57:47","slug":"pinterest","status":"publish","type":"post","link":"https:\/\/www.influcom.fr\/magazine\/marketing-digital\/pinterest\/","title":{"rendered":"Pinterest pr\u00e9sente-t-il un int\u00e9r\u00eat pour les entreprises ?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Les r\u00e9seaux sociaux ont boulevers\u00e9 la mani\u00e8re dont les consommateurs interagissent avec les marques. \u00c0 tel point qu\u2019aujourd\u2019hui, avoir une strat\u00e9gie en ligne est essentiel pour les entreprises. Avec 250 millions d&rsquo;utilisateurs mensuels, Pinterest est un r\u00e9seau social qui pr\u00e9sente assur\u00e9ment un int\u00e9r\u00eat pour certains business. Le mot \u00ab\u00a0Pinterest\u00a0\u00bb a \u00e9t\u00e9 form\u00e9 en contractant les mots \u00ab\u00a0<em>pin<\/em>\u00a0\u00bb et \u00ab\u00a0<em>interest\u00a0\u00bb<\/em>. Ces derniers signifient respectivement \u00ab \u00e9pingle \u00bb et \u00ab int\u00e9r\u00eat \u00bb. Pour faire simple, Pinterest est un outil de d\u00e9couverte visuelle, qui permet de trouver des publications en lien avec ses centres d\u2019int\u00e9r\u00eat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019<a href=\"https:\/\/www.influcom.fr\/strategie-digitale\/\">agence marketing Influcom<\/a> vous pr\u00e9sente les avantages et les inconv\u00e9nients de cette plateforme pour les entreprises.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pinterest : pr\u00e9sentation d\u00e9taill\u00e9e<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Invent\u00e9 en 2010, Pinterest n\u2019est pas un r\u00e9seau social ordinaire. Il se diff\u00e9rencie de Facebook, d&rsquo;Instagram ou encore de Snapchat gr\u00e2ce \u00e0 un mod\u00e8le innovant. En effet, cette plateforme axe les \u00e9changes autour des centres d&rsquo;int\u00e9r\u00eat. Sur Pinterest les publications sont organis\u00e9es par collection et par th\u00e8me. Gr\u00e2ce \u00e0 ce r\u00e9seau social, les <em>pinners<\/em> (utilisateurs de Pinterest) collectent et classent virtuellement les publications et les albums.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Un levier pour certains business\u2026<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">D&rsquo;abord, comme de nombreux r\u00e9seaux sociaux, Pinterest permet d\u2019augmenter le trafic vers les sites web. Quand vous publiez un contenu mettant en avant vos services ou vos produits, vous pouvez ins\u00e9rer un lien donc orienter les visiteurs sur votre site internet. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ensuite, Pinterest \u00e9tant un r\u00e9seau social tr\u00e8s \u00ab\u00a0visuel\u00a0\u00bb, les entreprises qui l&rsquo;utilisent peuvent travailler leur notori\u00e9t\u00e9, et ancrer leur enseigne dans l&rsquo;esprit de leurs prospects.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quand on sait que 70 % des utilisateurs sont des femmes, on se rend compte que Pinterest est un r\u00e9seau social de niche. Les entreprises qui ciblent les femmes se doivent d&rsquo;investir ce r\u00e9seau social encore assez peut utilis\u00e9 en France.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>&#8230;Mais qui pr\u00e9sente certains inconv\u00e9nients<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Toutefois, comme dans la pluspart des cas de figure, Pinterest pr\u00e9sente aussi des limites. Par exemple, Pinterest proposent peu de fonctionnalit\u00e9s permettant la promotion des services profesionnels. En effet, Pinterest n&rsquo; pas encore imagin\u00e9 un outil publicitaire. Il semblerait qu&rsquo;\u00e0 ce jour, le r\u00e9seau social ne propose que des fonctionnalit\u00e9s basiques : publication et partage de contenus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En France, ce r\u00e9seau social est encore assez peu utilis\u00e9. Les Fran\u00e7ais sont environ 7,9 millions \u00e0 utiliser Pinterest contre 17 millions pour Instagram par exemple. Le manque d\u2019utilisateur peut limiter quelque peu la visibilit\u00e9 des marques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En 2017, 55 % des utilisateurs Pinterest se servaient de cette plateforme pour effectuer leurs achats (contre 12 % pour Facebook et Instagram). Pinterest est un r\u00e9seau social qui semble disposer de certains atouts non n\u00e9gligeables.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Influcom vous accompagne pour <a href=\"https:\/\/www.influcom.fr\/creation-site-web\/\">cr\u00e9er un site web<\/a> ou encore pour mettre en valeur votre activit\u00e9 sur les r\u00e9seaux sociaux. N&rsquo;h\u00e9sitez pas \u00e0 nous contacter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019\u00e9quipe Influcom &#8211; <a href=\"https:\/\/www.influcom.fr\">Agence digitale \u00e0 Lyon<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les r\u00e9seaux sociaux ont boulevers\u00e9 la mani\u00e8re dont les consommateurs interagissent avec les marques. \u00c0<\/p>\n","protected":false},"author":2,"featured_media":171,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pinterest pr\u00e9sente-t-il un int\u00e9r\u00eat pour les entreprises ?<\/title>\n<meta name=\"description\" content=\"Assez encore m\u00e9connu en France, Pinterest est un r\u00e9seau social qui pr\u00e9sente des avantages business pour certaines entreprises. 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