{"id":154,"date":"2019-06-21T10:51:14","date_gmt":"2019-06-21T08:51:14","guid":{"rendered":"https:\/\/www.influcom.fr\/magazine\/?p=154"},"modified":"2019-07-04T18:02:52","modified_gmt":"2019-07-04T16:02:52","slug":"pourquoi-faut-il-utiliser-un-logiciel-crm-customer-relationship-management","status":"publish","type":"post","link":"https:\/\/www.influcom.fr\/magazine\/marketing-digital\/pourquoi-faut-il-utiliser-un-logiciel-crm-customer-relationship-management\/","title":{"rendered":"Pourquoi faut-il utiliser un logiciel CRM (Customer Relationship Management) ?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Depuis une vingtaine d&rsquo;ann\u00e9es, de nombreuses entreprises d\u00e9cident d&rsquo;utiliser un CRM pour essayer de d\u00e9velopper leur activit\u00e9. Le Customer Relationship Management (CRM), qui pourrait se traduire par \u00ab\u00a0Gestion des Relations avec les Clients\u00a0\u00bb, est un logiciel qui permet d&rsquo;optimiser la relation qu&rsquo;une entreprise a avec sa client\u00e8le. Influcom,&nbsp;<a href=\"https:\/\/www.influcom.fr\/\">agence digitale bas\u00e9e \u00e0 Lyon<\/a>, vous pr\u00e9sente 3 raisons d\u2019utiliser un logiciel CRM.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Une gestion optimale des leads<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un CRM est un logiciel collaboratif qui permet d&rsquo;optimiser la gestion des&nbsp;leads sur plusieurs niveaux. Premi\u00e8rement, un CRM permet \u00e0 une entreprise de centraliser ses contacts. En fonctionnant ainsi, les informations relatives aux prospects sont accessibles&nbsp;dans un seul endroit. Cela&nbsp;\u00e9vite les pertes ou encore les oublis. Deuxi\u00e8mement, gr\u00e2ce \u00e0 ce logiciel en ligne chaque \u00e9quipe&nbsp;travaille sur une base de donn\u00e9es commune. Ainsi, chaque collaborateur met&nbsp;\u00e0 jour les donn\u00e9es relatives aux diff\u00e9rents prospects. Du coup, lorsqu\u2019un salari\u00e9 prend contact avec un interlocuteur, il sait exactement \u00e0 quel stade du cycle de vente le prospect en est. Enfin, gr\u00e2ce \u00e0 cette plateforme collaborative, la communication entre les diff\u00e9rents services (marketing et vente) est bien plus d\u00e9velopp\u00e9e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Automatisation de certaines t\u00e2ches<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00eame si le premier point \u00e9voqu\u00e9 est important, les CRM comme Hubspot offrent souvent plus d&rsquo;outils et de fonctionnalit\u00e9s aux entreprises. Par exemple, les CRM permettent d\u2019automatiser une partie du processus commercial. En utilisant un CRM, les soci\u00e9t\u00e9s peuvent&nbsp;planifier les appels, relancer automatiquement leurs&nbsp;leads par mail ou encore mettre en place des actions suite aux campagnes marketing. De surcro\u00eet, gr\u00e2ce au monitoring, les \u00e9quipes ont&nbsp;acc\u00e8s \u00e0 un tableau de bord d\u00e9taill\u00e9. Cela leur permet de se situer facilement par rapport aux actions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Une meilleure analyse des donn\u00e9es<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;utilisation d&rsquo;un CRM rev\u00eat un autre avantage souvent sous-estim\u00e9 par les entreprises. En effet, gr\u00e2ce \u00e0 d&rsquo;autres fonctionnalit\u00e9s, les \u00e9quipes marketing&nbsp;peuvent obtenir de pr\u00e9cieuses informations sur leurs leads et sur leurs clients. Les campagnes marketing peuvent \u00eatre tr\u00e8s on\u00e9reuses. Ainsi, une bonne analyse permettra de cibler plus efficacement son audience et donc d&rsquo;optimiser son retour sur investissement. Si vous souhaitez \u00eatre accompagn\u00e9 dans la d\u00e9finition de votre&nbsp;audience, vous pouvez \u00e9galement travailler avec une&nbsp;<a href=\"https:\/\/www.influcom.fr\/strategie-digitale\/\">agence marketing<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour conclure, un CRM pr\u00e9sente de nombreux avantages. Certains sont plus facilement perceptibles que d&rsquo;autres. Toutefois, l&rsquo;optimisation de la gestion des leads, l&rsquo;automatisation de certaines t\u00e2ches et enfin l&rsquo;analyse efficace des donn\u00e9es sont des vecteurs de d\u00e9veloppement pour chaque entreprise. Afin d&rsquo;agir de mani\u00e8re efficiente, il pourrait m\u00eame \u00eatre int\u00e9ressant de penser au CRM d\u00e8s la&nbsp;<a href=\"https:\/\/www.influcom.fr\/creation-site-web\/\">cr\u00e9ation d&rsquo;un site Internet&nbsp;<\/a>pour essayer de connecter&nbsp;les deux entit\u00e9s. Influcom,&nbsp;<a href=\"https:\/\/www.influcom.fr\/agence-web\/\">agence web \u00e0 Lyon<\/a>, vous accompagne dans tous vos projets. N&rsquo;h\u00e9sitez pas \u00e0 nous contacter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;\u00e9quipe Influcom &#8211;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depuis une vingtaine d&rsquo;ann\u00e9es, de nombreuses entreprises d\u00e9cident d&rsquo;utiliser un CRM pour essayer de d\u00e9velopper<\/p>\n","protected":false},"author":2,"featured_media":155,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pourquoi faut-il utiliser un logiciel CRM (Customer Relationship Management) ?<\/title>\n<meta name=\"description\" content=\"Les CRM repr\u00e9sentent des opportunit\u00e9s int\u00e9ressantes pour les entreprises. D\u00e9couvrez pourquoi utiliser un CRM peut \u00eatre b\u00e9n\u00e9fique pour votre activit\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.influcom.fr\/magazine\/marketing-digital\/pourquoi-faut-il-utiliser-un-logiciel-crm-customer-relationship-management\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pourquoi faut-il utiliser un logiciel CRM (Customer Relationship Management) ?\" \/>\n<meta property=\"og:description\" content=\"Les CRM repr\u00e9sentent des opportunit\u00e9s int\u00e9ressantes pour les entreprises. D\u00e9couvrez pourquoi utiliser un CRM peut \u00eatre b\u00e9n\u00e9fique pour votre activit\u00e9.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.influcom.fr\/magazine\/marketing-digital\/pourquoi-faut-il-utiliser-un-logiciel-crm-customer-relationship-management\/\" \/>\n<meta property=\"og:site_name\" content=\"Influcom Mag\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-21T08:51:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-04T16:02:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.influcom.fr\/magazine\/wp-content\/uploads\/2019\/06\/clients.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"562\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabien A.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabien A.\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.influcom.fr\\\/magazine\\\/marketing-digital\\\/pourquoi-faut-il-utiliser-un-logiciel-crm-customer-relationship-management\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.influcom.fr\\\/magazine\\\/marketing-digital\\\/pourquoi-faut-il-utiliser-un-logiciel-crm-customer-relationship-management\\\/\"},\"author\":{\"name\":\"Fabien A.\",\"@id\":\"https:\\\/\\\/www.influcom.fr\\\/magazine\\\/#\\\/schema\\\/person\\\/05358e2075942a3b5cb1207232aff2f1\"},\"headline\":\"Pourquoi faut-il utiliser un logiciel CRM (Customer Relationship Management) ?\",\"datePublished\":\"2019-06-21T08:51:14+00:00\",\"dateModified\":\"2019-07-04T16:02:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.influcom.fr\\\/magazine\\\/marketing-digital\\\/pourquoi-faut-il-utiliser-un-logiciel-crm-customer-relationship-management\\\/\"},\"wordCount\":520,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.influcom.fr\\\/magazine\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.influcom.fr\\\/magazine\\\/marketing-digital\\\/pourquoi-faut-il-utiliser-un-logiciel-crm-customer-relationship-management\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.influcom.fr\\\/magazine\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/clients.jpg\",\"articleSection\":[\"Marketing digital\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.influcom.fr\\\/magazine\\\/marketing-digital\\\/pourquoi-faut-il-utiliser-un-logiciel-crm-customer-relationship-management\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.influcom.fr\\\/magazine\\\/marketing-digital\\\/pourquoi-faut-il-utiliser-un-logiciel-crm-customer-relationship-management\\\/\",\"url\":\"https:\\\/\\\/www.influcom.fr\\\/magazine\\\/marketing-digital\\\/pourquoi-faut-il-utiliser-un-logiciel-crm-customer-relationship-management\\\/\",\"name\":\"Pourquoi faut-il utiliser un logiciel CRM (Customer Relationship Management) ?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.influcom.fr\\\/magazine\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.influcom.fr\\\/magazine\\\/marketing-digital\\\/pourquoi-faut-il-utiliser-un-logiciel-crm-customer-relationship-management\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.influcom.fr\\\/magazine\\\/marketing-digital\\\/pourquoi-faut-il-utiliser-un-logiciel-crm-customer-relationship-management\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.influcom.fr\\\/magazine\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/clients.jpg\",\"datePublished\":\"2019-06-21T08:51:14+00:00\",\"dateModified\":\"2019-07-04T16:02:52+00:00\",\"description\":\"Les CRM repr\u00e9sentent des opportunit\u00e9s int\u00e9ressantes pour les entreprises. D\u00e9couvrez pourquoi utiliser un CRM peut \u00eatre b\u00e9n\u00e9fique pour votre activit\u00e9.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.influcom.fr\\\/magazine\\\/marketing-digital\\\/pourquoi-faut-il-utiliser-un-logiciel-crm-customer-relationship-management\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.influcom.fr\\\/magazine\\\/marketing-digital\\\/pourquoi-faut-il-utiliser-un-logiciel-crm-customer-relationship-management\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.influcom.fr\\\/magazine\\\/marketing-digital\\\/pourquoi-faut-il-utiliser-un-logiciel-crm-customer-relationship-management\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.influcom.fr\\\/magazine\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/clients.jpg\",\"contentUrl\":\"https:\\\/\\\/www.influcom.fr\\\/magazine\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/clients.jpg\",\"width\":960,\"height\":562},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.influcom.fr\\\/magazine\\\/marketing-digital\\\/pourquoi-faut-il-utiliser-un-logiciel-crm-customer-relationship-management\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.influcom.fr\\\/magazine\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pourquoi faut-il utiliser un logiciel CRM (Customer Relationship Management) ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.influcom.fr\\\/magazine\\\/#website\",\"url\":\"https:\\\/\\\/www.influcom.fr\\\/magazine\\\/\",\"name\":\"Influcom Mag\",\"description\":\"Le magazine num\u00e9rique web &amp; marketing digital\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.influcom.fr\\\/magazine\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.influcom.fr\\\/magazine\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.influcom.fr\\\/magazine\\\/#organization\",\"name\":\"Influcom\",\"url\":\"https:\\\/\\\/www.influcom.fr\\\/magazine\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.influcom.fr\\\/magazine\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.influcom.fr\\\/magazine\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/logo-influcom.png\",\"contentUrl\":\"https:\\\/\\\/www.influcom.fr\\\/magazine\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/logo-influcom.png\",\"width\":969,\"height\":243,\"caption\":\"Influcom\"},\"image\":{\"@id\":\"https:\\\/\\\/www.influcom.fr\\\/magazine\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.influcom.fr\\\/magazine\\\/#\\\/schema\\\/person\\\/05358e2075942a3b5cb1207232aff2f1\",\"name\":\"Fabien A.\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/099e939dc86c0e9bed5e9cc081262d8c611d6ef900b939d265df4f822115c995?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/099e939dc86c0e9bed5e9cc081262d8c611d6ef900b939d265df4f822115c995?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/099e939dc86c0e9bed5e9cc081262d8c611d6ef900b939d265df4f822115c995?s=96&d=identicon&r=g\",\"caption\":\"Fabien A.\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pourquoi faut-il utiliser un logiciel CRM (Customer Relationship Management) ?","description":"Les CRM repr\u00e9sentent des opportunit\u00e9s int\u00e9ressantes pour les entreprises. D\u00e9couvrez pourquoi utiliser un CRM peut \u00eatre b\u00e9n\u00e9fique pour votre activit\u00e9.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.influcom.fr\/magazine\/marketing-digital\/pourquoi-faut-il-utiliser-un-logiciel-crm-customer-relationship-management\/","og_locale":"fr_FR","og_type":"article","og_title":"Pourquoi faut-il utiliser un logiciel CRM (Customer Relationship Management) ?","og_description":"Les CRM repr\u00e9sentent des opportunit\u00e9s int\u00e9ressantes pour les entreprises. D\u00e9couvrez pourquoi utiliser un CRM peut \u00eatre b\u00e9n\u00e9fique pour votre activit\u00e9.","og_url":"https:\/\/www.influcom.fr\/magazine\/marketing-digital\/pourquoi-faut-il-utiliser-un-logiciel-crm-customer-relationship-management\/","og_site_name":"Influcom Mag","article_published_time":"2019-06-21T08:51:14+00:00","article_modified_time":"2019-07-04T16:02:52+00:00","og_image":[{"width":960,"height":562,"url":"https:\/\/www.influcom.fr\/magazine\/wp-content\/uploads\/2019\/06\/clients.jpg","type":"image\/jpeg"}],"author":"Fabien A.","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Fabien A.","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.influcom.fr\/magazine\/marketing-digital\/pourquoi-faut-il-utiliser-un-logiciel-crm-customer-relationship-management\/#article","isPartOf":{"@id":"https:\/\/www.influcom.fr\/magazine\/marketing-digital\/pourquoi-faut-il-utiliser-un-logiciel-crm-customer-relationship-management\/"},"author":{"name":"Fabien A.","@id":"https:\/\/www.influcom.fr\/magazine\/#\/schema\/person\/05358e2075942a3b5cb1207232aff2f1"},"headline":"Pourquoi faut-il utiliser un logiciel CRM (Customer Relationship Management) ?","datePublished":"2019-06-21T08:51:14+00:00","dateModified":"2019-07-04T16:02:52+00:00","mainEntityOfPage":{"@id":"https:\/\/www.influcom.fr\/magazine\/marketing-digital\/pourquoi-faut-il-utiliser-un-logiciel-crm-customer-relationship-management\/"},"wordCount":520,"commentCount":0,"publisher":{"@id":"https:\/\/www.influcom.fr\/magazine\/#organization"},"image":{"@id":"https:\/\/www.influcom.fr\/magazine\/marketing-digital\/pourquoi-faut-il-utiliser-un-logiciel-crm-customer-relationship-management\/#primaryimage"},"thumbnailUrl":"https:\/\/www.influcom.fr\/magazine\/wp-content\/uploads\/2019\/06\/clients.jpg","articleSection":["Marketing digital"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.influcom.fr\/magazine\/marketing-digital\/pourquoi-faut-il-utiliser-un-logiciel-crm-customer-relationship-management\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.influcom.fr\/magazine\/marketing-digital\/pourquoi-faut-il-utiliser-un-logiciel-crm-customer-relationship-management\/","url":"https:\/\/www.influcom.fr\/magazine\/marketing-digital\/pourquoi-faut-il-utiliser-un-logiciel-crm-customer-relationship-management\/","name":"Pourquoi faut-il utiliser un logiciel CRM (Customer Relationship Management) ?","isPartOf":{"@id":"https:\/\/www.influcom.fr\/magazine\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.influcom.fr\/magazine\/marketing-digital\/pourquoi-faut-il-utiliser-un-logiciel-crm-customer-relationship-management\/#primaryimage"},"image":{"@id":"https:\/\/www.influcom.fr\/magazine\/marketing-digital\/pourquoi-faut-il-utiliser-un-logiciel-crm-customer-relationship-management\/#primaryimage"},"thumbnailUrl":"https:\/\/www.influcom.fr\/magazine\/wp-content\/uploads\/2019\/06\/clients.jpg","datePublished":"2019-06-21T08:51:14+00:00","dateModified":"2019-07-04T16:02:52+00:00","description":"Les CRM repr\u00e9sentent des opportunit\u00e9s int\u00e9ressantes pour les entreprises. D\u00e9couvrez pourquoi utiliser un CRM peut \u00eatre b\u00e9n\u00e9fique pour votre activit\u00e9.","breadcrumb":{"@id":"https:\/\/www.influcom.fr\/magazine\/marketing-digital\/pourquoi-faut-il-utiliser-un-logiciel-crm-customer-relationship-management\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.influcom.fr\/magazine\/marketing-digital\/pourquoi-faut-il-utiliser-un-logiciel-crm-customer-relationship-management\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.influcom.fr\/magazine\/marketing-digital\/pourquoi-faut-il-utiliser-un-logiciel-crm-customer-relationship-management\/#primaryimage","url":"https:\/\/www.influcom.fr\/magazine\/wp-content\/uploads\/2019\/06\/clients.jpg","contentUrl":"https:\/\/www.influcom.fr\/magazine\/wp-content\/uploads\/2019\/06\/clients.jpg","width":960,"height":562},{"@type":"BreadcrumbList","@id":"https:\/\/www.influcom.fr\/magazine\/marketing-digital\/pourquoi-faut-il-utiliser-un-logiciel-crm-customer-relationship-management\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.influcom.fr\/magazine\/"},{"@type":"ListItem","position":2,"name":"Pourquoi faut-il utiliser un logiciel CRM (Customer Relationship Management) ?"}]},{"@type":"WebSite","@id":"https:\/\/www.influcom.fr\/magazine\/#website","url":"https:\/\/www.influcom.fr\/magazine\/","name":"Influcom Mag","description":"Le magazine num\u00e9rique web &amp; marketing digital","publisher":{"@id":"https:\/\/www.influcom.fr\/magazine\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.influcom.fr\/magazine\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.influcom.fr\/magazine\/#organization","name":"Influcom","url":"https:\/\/www.influcom.fr\/magazine\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.influcom.fr\/magazine\/#\/schema\/logo\/image\/","url":"https:\/\/www.influcom.fr\/magazine\/wp-content\/uploads\/2019\/03\/logo-influcom.png","contentUrl":"https:\/\/www.influcom.fr\/magazine\/wp-content\/uploads\/2019\/03\/logo-influcom.png","width":969,"height":243,"caption":"Influcom"},"image":{"@id":"https:\/\/www.influcom.fr\/magazine\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.influcom.fr\/magazine\/#\/schema\/person\/05358e2075942a3b5cb1207232aff2f1","name":"Fabien A.","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/099e939dc86c0e9bed5e9cc081262d8c611d6ef900b939d265df4f822115c995?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/099e939dc86c0e9bed5e9cc081262d8c611d6ef900b939d265df4f822115c995?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/099e939dc86c0e9bed5e9cc081262d8c611d6ef900b939d265df4f822115c995?s=96&d=identicon&r=g","caption":"Fabien A."}}]}},"_links":{"self":[{"href":"https:\/\/www.influcom.fr\/magazine\/wp-json\/wp\/v2\/posts\/154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.influcom.fr\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.influcom.fr\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.influcom.fr\/magazine\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.influcom.fr\/magazine\/wp-json\/wp\/v2\/comments?post=154"}],"version-history":[{"count":1,"href":"https:\/\/www.influcom.fr\/magazine\/wp-json\/wp\/v2\/posts\/154\/revisions"}],"predecessor-version":[{"id":156,"href":"https:\/\/www.influcom.fr\/magazine\/wp-json\/wp\/v2\/posts\/154\/revisions\/156"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.influcom.fr\/magazine\/wp-json\/wp\/v2\/media\/155"}],"wp:attachment":[{"href":"https:\/\/www.influcom.fr\/magazine\/wp-json\/wp\/v2\/media?parent=154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.influcom.fr\/magazine\/wp-json\/wp\/v2\/categories?post=154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.influcom.fr\/magazine\/wp-json\/wp\/v2\/tags?post=154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}