{"id":147,"date":"2019-06-17T14:05:44","date_gmt":"2019-06-17T12:05:44","guid":{"rendered":"https:\/\/www.influcom.fr\/magazine\/?p=147"},"modified":"2019-07-04T18:07:15","modified_gmt":"2019-07-04T16:07:15","slug":"les-avantages-dutiliser-snapchat-pour-les-entreprises","status":"publish","type":"post","link":"https:\/\/www.influcom.fr\/magazine\/marketing-digital\/les-avantages-dutiliser-snapchat-pour-les-entreprises\/","title":{"rendered":"Les avantages d&rsquo;utiliser Snapchat pour les entreprises"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Apparu en 2011, Snapchat est un r\u00e9seau social qui permet de partager des messages sous forme d&rsquo;images ou de vid\u00e9os. La particularit\u00e9 de cette application r\u00e9side dans le fait que les messages s&rsquo;autod\u00e9truisent au bout d&rsquo;un certain temps.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De plus en plus populaire, Snapchat a le vent en poupe aupr\u00e8s des jeunes. C&rsquo;est une aubaine pour les marques et les entreprises qui souhaitent toucher directement cette cible. Influcom,&nbsp;<a href=\"https:\/\/www.influcom.fr\/\">agence digitale bas\u00e9e \u00e0 Lyon<\/a>, vous d\u00e9voile trois avantages li\u00e9s \u00e0 l&rsquo;utilisation de Snapchat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Le r\u00e9seau social des jeunes<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Comme nous l&rsquo;avons mentionn\u00e9, Snapchat est un r\u00e9seau social tr\u00e8s utilis\u00e9 par les jeunes. D&rsquo;ailleurs, on estime que 71% des utilisateurs ont moins de 25 ans. Si votre cible est jeune, investir des moyens dans ce r\u00e9seau social pourrait s&rsquo;av\u00e9rer tr\u00e8s int\u00e9ressant pour votre activit\u00e9. Cela pourrait bien am\u00e9liorer sensiblement la visibilit\u00e9 de votre enseigne aupr\u00e8s de cette niche et augmenter la confiance que vos prospects accordent \u00e0 votre marque.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sinon, les marques qui int\u00e8grent Snapchat \u00e0 leur strat\u00e9gie marketing peuvent proposer du snacking content. C&rsquo;est-\u00e0-dire des contenus \u00e0 petites doses tout au long de la journ\u00e9e. Les jeunes sont tr\u00e8s friands de ce genre de&nbsp;message.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Snapchat, un r\u00e9seau social 100% mobile<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 l&rsquo;heure du \u00ab\u00a0Mobile First\u00a0\u00bb, Snapchat s&rsquo;impose encore plus comme l&rsquo;un des r\u00e9seaux \u00e0 utiliser.&nbsp;&nbsp;En effet, aujourd&rsquo;hui, la majorit\u00e9 des contenus sont consomm\u00e9s sur des appareils mobiles. On estime que les jeunes passent en moyenne 1 h 42 sur leur smartphone. Con\u00e7u pour une utilisation exclusive sur smartphone, Snapchat pourrait d\u00e9tr\u00f4ner ses concurrents et devenir le r\u00e9seau social le plus utilis\u00e9. En investissant ce support, vous augmenterez assur\u00e9ment votre visibilit\u00e9. Vous souhaitez d\u00e9velopper la visibilit\u00e9 de votre entreprise ? Contactez Influcom,&nbsp;<a href=\"https:\/\/www.influcom.fr\/strategie-digitale\/\">agence marketing \u00e0 Lyon<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Du contenu vari\u00e9<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sur Snapchat, les utilisateurs disposent d&rsquo;un grand nombre de fonctionnalit\u00e9s. Par exemple, de nombreux filtres sont propos\u00e9s pour&nbsp;permettre de personnaliser les&nbsp;contenus.&nbsp; Avec ces \u00e9l\u00e9ments, chaque entreprise peut&nbsp;se d\u00e9marquer en proposant des contenus ludiques et uniques.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, vous pouvez, \u00e0 l&rsquo;aide des stories, filmer les coulisses de votre marque, mettre en avant vos \u00e9quipes ou encore partager des \u00e9v\u00e9nements en direct. Toutes les fonctionnalit\u00e9s permettent de f\u00e9d\u00e9rer votre communaut\u00e9 autour de votre histoire et de vos valeurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depuis quelques ann\u00e9es, Snapchat est devenu l&rsquo;un des r\u00e9seaux les plus utilis\u00e9s et les plus novateurs. Il est donc de plus en plus courant de voir des entreprises faire leur promotion sur cette plateforme. Le fait que Snapchat accueille de nombreux jeunes est \u00e9videmment un avantage pour ce r\u00e9seau social. Toutefois, afin de tirer b\u00e9n\u00e9fice de cette pr\u00e9sence, les entreprises ont l&rsquo;obligation de conna\u00eetre les codes propres \u00e0 Snapchat&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;\u00e9quipe Influcom &#8211;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apparu en 2011, Snapchat est un r\u00e9seau social qui permet de partager des messages sous<\/p>\n","protected":false},"author":2,"featured_media":148,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les avantages d&#039;utiliser Snapchat pour les entreprises<\/title>\n<meta name=\"description\" content=\"R\u00e9seau social r\u00e9cent, Snapchat pr\u00e9sente des singularit\u00e9s. D\u00e9couvrez dans quelles conditions il peut \u00eatre un levier de croissance pour une entreprise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.influcom.fr\/magazine\/marketing-digital\/les-avantages-dutiliser-snapchat-pour-les-entreprises\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les avantages d&#039;utiliser Snapchat pour les entreprises\" \/>\n<meta property=\"og:description\" content=\"R\u00e9seau social r\u00e9cent, Snapchat pr\u00e9sente des singularit\u00e9s. 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