{"id":124,"date":"2019-05-16T13:55:47","date_gmt":"2019-05-16T11:55:47","guid":{"rendered":"https:\/\/www.influcom.fr\/magazine\/?p=124"},"modified":"2019-05-16T13:55:48","modified_gmt":"2019-05-16T11:55:48","slug":"remarketing-une-opportunite-pour-votre-entreprise","status":"publish","type":"post","link":"https:\/\/www.influcom.fr\/magazine\/marketing-digital\/remarketing-une-opportunite-pour-votre-entreprise\/","title":{"rendered":"Remarketing : une opportunit\u00e9 pour votre entreprise"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Initi\u00e9 par Google en mars 2010, le remarketing est une solution de plus en plus utilis\u00e9e dans l&rsquo;univers digital. <strong>Pour faire simple, cette technique permet de positionner des messages publicitaires aupr\u00e8s des internautes qui se sont d\u00e9j\u00e0 rendus sur un site web<\/strong>. Ces messages sont pr\u00e9sent\u00e9s \u00e0 une audience qui a montr\u00e9 un int\u00e9r\u00eat pour une prestation ou pour un produit. Influcom,<a href=\"https:\/\/www.influcom.fr\/\"> agence digitale \u00e0 Lyon<\/a> vous pr\u00e9sente en d\u00e9tail le remarketing et trois \u00e9tapes \u00e0 respecter pour mettre en place une campagne de qualit\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pr\u00e9sentation du remarketing<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Comme nous venons de le voir, le remarketing permet de toucher un public qualifi\u00e9. En effet, avec cette technique, vous ciblez les internautes qui ont d\u00e9j\u00e0 visit\u00e9 votre site web. Vous pouvez donc inciter vos pr\u00e9c\u00e9dents visiteurs \u00e0 terminer leur inscription, le remplissage d\u2019un formulaire ou un achat. L&rsquo;objectif du remarketing est donc de convaincre un internaute de se rendre de nouveau sur votre site et de finaliser un processus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans une plus large mesure, le remarketing vous permet de proposer un contenu adapt\u00e9, de ma\u00eetriser votre image de marque et d\u2019augmenter votre visibilit\u00e9 sur Internet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Comment mettre en place cette strat\u00e9gie ?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Convaincu de l&rsquo;int\u00e9r\u00eat du remarketing ? D\u00e9couvrez les \u00e9tapes \u00e0 respecter pour mettre en place une campagne efficace. Influcom, <a href=\"https:\/\/www.influcom.fr\/strategie-digitale\/\">agence marketing \u00e0 Lyon<\/a> vous livre ses meilleurs conseils.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1- Cr\u00e9er son audience<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Avant toute chose, il est essentiel de cr\u00e9er son audience \u00e0 l&rsquo;aide d&rsquo;un pixel ou d&rsquo;une balise. Les moyens de capter les visiteurs diff\u00e8rent selon l\u2019outil que vous allez utiliser pour retoucher vos visiteurs. En effet, la m\u00e9thode n&rsquo;est pas la m\u00eame si vous utilisez Google ou Facebook par exemple. Ajout\u00e9s dans le code de votre site Internet, ces \u00e9l\u00e9ments vous permettent de \u00ab marquer \u00bb vos visiteurs. Vous pouvez constituer une seule liste (les personnes qui se sont rendus sur votre site) ou plusieurs (selon les actions effectu\u00e9es sur votre plateforme). En choisissant la deuxi\u00e8me option, vous pourrez cr\u00e9er des campagnes plus personnalis\u00e9es et plus efficaces.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2- Cr\u00e9er des campagnes<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque vous aurez d\u00e9fini votre audience, il vous restera \u00e0 cr\u00e9er des campagnes. En plus de param\u00e9trer votre budget, vos sc\u00e9narios et d&rsquo;autres \u00e9l\u00e9ments, vous devrez \u00e9galement imaginer des contenus \u00e0 la fois s\u00e9duisants, coh\u00e9rents, et remarquables. \u00c0 ce propos, nous vous conseillons d&rsquo;opter pour des petites animations plut\u00f4t que pour de simples photos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3- Analyser vos r\u00e9sultats<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Souvent sous-estim\u00e9e, l&rsquo;analyse des r\u00e9sultats est pourtant essentielle. En effet, cette action vous permet de vous assurer que la campagne mise en place est efficace. Suivez vos taux de conversion afin de vous assurer que votre campagne fonctionne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"text-align:left\">Pour conclure, on estime que 70% des personnes cibl\u00e9es par des campagnes de remarketing sont plus susceptibles de finaliser un processus. Avec ce chiffre, on comprend ais\u00e9ment l&rsquo;int\u00e9r\u00eat de cette technique. Gr\u00e2ce au remarketing, partez \u00e0 la reconqu\u00eate de vos utilisateurs. Que ce soit pour mettre en place une campagne de remarketing efficace ou pour <a href=\"https:\/\/www.influcom.fr\/creation-site-web\/\">cr\u00e9er un site Internet<\/a>, Influcom reste, comme toujours, \u00e0 votre enti\u00e8re disposition. N&rsquo;h\u00e9sitez pas \u00e0 nous contacter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;\u00e9quipe Influcom &#8211;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Initi\u00e9 par Google en mars 2010, le remarketing est une solution de plus en plus<\/p>\n","protected":false},"author":2,"featured_media":127,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Remarketing : une opportunit\u00e9 pour votre entreprise<\/title>\n<meta name=\"description\" content=\"Connaissez-vous le remarketing ? Technique tr\u00e8s efficace, cette technique repr\u00e9sente un r\u00e9el levier pour chaque entreprise. 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