{"id":119,"date":"2019-05-13T14:35:50","date_gmt":"2019-05-13T12:35:50","guid":{"rendered":"https:\/\/www.influcom.fr\/magazine\/?p=119"},"modified":"2019-05-16T11:35:29","modified_gmt":"2019-05-16T09:35:29","slug":"creer-un-blog-quels-avantages-pour-votre-societe","status":"publish","type":"post","link":"https:\/\/www.influcom.fr\/magazine\/marketing-digital\/creer-un-blog-quels-avantages-pour-votre-societe\/","title":{"rendered":"Cr\u00e9er un blog : quels avantages pour votre soci\u00e9t\u00e9 ?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">De nos jours, de plus en plus d&rsquo;entreprises font le choix d&rsquo;ajouter un blog sur leur site Internet. Cette d\u00e9cision para\u00eet logique lorsque l&rsquo;on sait que pour 63% des internautes, les blogs<strong>&nbsp;<\/strong>influencent l\u2019intention d\u2019achat. Avec l&rsquo;essor d&rsquo;Internet, les clients s\u2019interrogent et partagent leurs exp\u00e9riences plus facilement. Les blogs peuvent donc \u00eatre un v\u00e9ritable crit\u00e8re de diff\u00e9renciation pour votre marque. Incontestablement, cet outil de communication et de marketing est puissant. N&rsquo;h\u00e9sitez pas \u00e0 l&rsquo;utiliser pour cr\u00e9er de l\u2019interactivit\u00e9 avec votre communaut\u00e9, et pour renforcer votre image de marque. Aussi, servez-vous de vos articles pour d\u00e9velopper votre positionnement sur Internet. Influcom,&nbsp;<a href=\"https:\/\/www.influcom.fr\/\">agence digitale \u00e0 Lyon<\/a>, vous pr\u00e9sente ces 3 avantages de mani\u00e8re d\u00e9taill\u00e9e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cr\u00e9er une image de sp\u00e9cialiste aupr\u00e8s des utilisateurs<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En cr\u00e9ant du contenu en rapport avec votre activit\u00e9, vous pourrez vous positionner en tant qu&rsquo;expert aupr\u00e8s des internautes et des prospects. Afin d&rsquo;atteindre vos objectifs, il faudra tout de m\u00eame cr\u00e9er des contenus \u00e0 forte valeur ajout\u00e9e. C&rsquo;est essentiel pour vous imposer comme un prestataire de confiance et pour devenir le leader de votre march\u00e9. Couplez ces actions \u00e0 de bons avis pour convaincre les internautes de vous choisir. Afin d&rsquo;augmenter la port\u00e9e de vos publications, n&rsquo;oubliez pas de partager vos contenus sur les r\u00e9seaux sociaux.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>G\u00e9n\u00e9rer du trafic sur votre site web<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En plus de fa\u00e7onner votre image aupr\u00e8s de votre public, la tenue de votre blog peut \u00eatre un levier pour accro\u00eetre votre visibilit\u00e9 et donc votre croissance. Outre la r\u00e9daction d&rsquo;articles, \u00e9laborez une strat\u00e9gie SEO pertinente. En travaillant ces deux \u00e9l\u00e9ments, vous am\u00e9liorerez votre positionnement sur Google. De nouveaux prospects vous trouveront plus facilement. Pensez au r\u00e9f\u00e9rencement naturel (SEO) d\u00e8s&nbsp;<a href=\"https:\/\/www.influcom.fr\/creation-site-web\/\">la cr\u00e9ation de votre site Internet<\/a>&nbsp;pour optimiser vos investissements.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Communiquer avec votre communaut\u00e9<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Enfin, vous pouvez vous servir de ces contenus pour \u00e9changer avec vos clients. En effet, profitez des articles r\u00e9dig\u00e9s pour communiquer avec votre communaut\u00e9. Par le biais de diff\u00e9rents proc\u00e9d\u00e9s comme les newsletters, donnez des conseils ou des astuces \u00e0 vos interlocuteurs, pr\u00e9sentez vos nouveaux services ou encore parlez des actualit\u00e9s de votre soci\u00e9t\u00e9. Utilisez le blog pour maintenir le lien avec vos anciens clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En travaillant ces trois \u00e9l\u00e9ments, vous profiterez compl\u00e8tement de votre blog et vous optimiserez votre investissement. Que ce soit pour ajouter un blog \u00e0 votre site ou pour cr\u00e9er un site Internet, Influcom,&nbsp;<a href=\"https:\/\/www.influcom.fr\/agence-web\/\">agence web \u00e0 Lyon<\/a>&nbsp;est \u00e0 votre enti\u00e8re disposition pour parler de vos projets. Alors, n&rsquo;h\u00e9sitez pas \u00e0 nous contacter !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;\u00e9quipe Influcom &#8211;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De nos jours, de plus en plus d&rsquo;entreprises font le choix d&rsquo;ajouter un blog sur<\/p>\n","protected":false},"author":2,"featured_media":120,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cr\u00e9er un blog : quels avantages pour votre soci\u00e9t\u00e9 ?<\/title>\n<meta name=\"description\" content=\"La cr\u00e9ation d&#039;un blog sur un site Internet pr\u00e9sente de nombreux avantages. 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